All Industry Insight articles – Page 29
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ProfilesMy food & drink job: Chloe Boston, social media manager, BrewDog
BrewDog’s Chloe talks about her journey from French bakery dreams to social media beer memes
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Comment & OpinionBrands need to ruffle feathers to stand out on today’s shelf
We live in an increasingly noisy world, constantly bombarded with marketing messages – brands need to cut through the clutter, says Wander Bruijel, chief strategy officer at Born Ugly
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Comment & OpinionWhy the Grocer 33 price comparison survey is allowing loyalty prices
Our transparent (and constantly changing) Grocer 33 weekly price comparisons show time and again that loyalty pricing is having a meaningful impact on inflation, says Adam Leyland, editor-in-chief of The Grocer
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Analysis & FeaturesLoyalty prices preferred to vouchers and price-matching and more loyalty insights
Shoppers love loyalty prices, our survey shows. But how genuine are the deals? And are they fair on shoppers who don’t have one?
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Comment & OpinionJude Bellingham brings energy to Lucozade campaign
The brand’s latest ad is a timely take on a previous one featuring basketballers and northern soul dancers
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Comment & OpinionChef Reactions: sarcastic expert entertains with cutting food video takedowns
Social media is awash with cookery videos. And most of them are terrible
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NewsLoyalty card pricing backed by shoppers, exclusive survey reveals
Smartphones have made it easy for shoppers to download multiple loyalty apps… and not forget them
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Analysis & FeaturesLabrador retail crime and Asda rebrand: this week on grocery social media
Asda unveiled a fresh rebrand and bread-stealing Labradors became Facebook celebs. What you missed this week on social media in the world of grocery
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ProfilesFatso’s Ella Mckay on girl power, knickerbocker glories and ROI
Ella is on a mission to make dark chocolate fun and chunky, while driving change in the confectionery scene
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Category ReportMeet the fast and furious gum challengers
Tyson Fury’s Furocity is one of a wave of fast-growing brands looking to challenge the gum heavyweights. Can they succeed?
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Category ReportConfectionery trends 2024: The sourer the better
What’s behind the latest sour craze in sugar confectionery – and can it buoy a category struggling due to HFSS and cost pressures?
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ProfilesMy food & drink job: Ethan O’Brien, apprentice, Coca-Cola
’The opportunities are endless, you just have to put the work in and the rewards will follow’
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Comment & OpinionHow AI can revive a stagnant innovation climate
Rapid advances in AI give brands a new tool to create disruptive innovation at a fraction of the cost and time, says Jonny Forsyth, director of Mintel Food & Drink
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Comment & OpinionUsain Bolt strikes a pose for Persil
Appropriately, Persil’s ‘Fast Just Got Better’ campaign whizzes by
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Comment & OpinionOur Dream Farm with Matt Baker: a rural, less fun Apprentice
The success of Clarkson’s Farm seems to have convinced commissioners farming can be fun
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Comment & OpinionWhy brands must make sampling more sustainable
France has tackled the issue with a legislative approach, but we could be proactive, says Richard Lloyd-Williams, MD and business director at Flavor
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ProfilesPalace Culture’s Mirko Parmigiani on plant-based, owls and Jamie Oliver
‘I first created Palace Culture for my son at home when he became dairy intolerant. Scaling up doesn’t mean we need to sacrifice the core values of our product’
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NewsRetail media will be ‘bigger than TV’ by 2025 says Tesco
At the IGD event it cited experts who put worldwide retail media ad spending on track to increase by nearly $100bn by 2025, making it larger than television as an addressable market
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Comment & OpinionAs inflation eases, businesses must rise to the volume challenge
Businesses across the food and drink system share a common aim: they need to get volume moving, says James Walton, chief economist at IGD
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ProfilesMy food & drink job: Ollie Evans, international account manager, Princes
Ollie channels his childhood F1 dream into driving growth and sustainability in the food & drink sector