All Industry Insight articles – Page 29
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ProfilesMy food & drink job: Dominic McCourt, Northfield Farm at Borough Market
‘I always wanted to be a rockstar, until I found out I have no rhythm and the sheep on the farm have a better singing voice than me’
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Category ReportWho’s winning the fight for food to go?
It’s fisticuffs in on-the-go as coffee chains, bakeries and fast food move to the suburbs for a bust-up with supermarkets and c-stores
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ProfilesMy Alternative CV: Co-op’s Christopher Byrne on Kylie, Mel B and Muriel’s Wedding
Co-op’s head of brand, creative and in-store marketing wants Victoria Beckham and Miriam Margolyes to eat crisp sandwiches together
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Promotional FeaturesBeer: how to maintain long-term success amid the increasing competition
Although the beer category is continuing to flourish in the wake of the pandemic, brands still need to maintain diverse strategies to meet evolving consumer needs and ensure ongoing success. Find out more about how they can brew up a winning strategy.
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ProfilesMy food & drink job: Helen Clegg, senior account manager, Flavor Sampling
For online job applications, Helen says ‘skip the typical job application processes and head straight to the hiring manager’s inbox!’
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Promotional FeaturesWhy net revenue management holds the secret to sustainable CPG growth
Revenue growth for consumer-packaged goods is not simply about building value and volume sales. Find out why effective net revenue management is vital to healthy CPG performance.
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Comment & OpinionWe can’t all be grocery leaders, but ‘first followers’ are just as crucial
Those companies who make the second move, who follow the lead of the first, are vastly underrated, says Dan Crossley, executive director at the Food Ethics Council
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ProfilesMy Alternative CV: The Gym Kitchen’s Segun Akinwoleola on babies and diversity
‘I’m still one of the only black people in a lot of rooms and there are still very few black-owned brands sold in major supermarkets’
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Comment & OpinionWhat Google search data tells us about petfood trends
Declining pet ownership is now being topped with owners looking to economise on pet spend, says Kathy Lee, consumer retail industry manager at Google
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ProfilesMy food & drink job: Katie King, marketing manager, Strong Roots
Veggie marketing manager Katie explains how to make it in the world of fmcg – from following good managers to LinkedIn networking
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Comment & OpinionFive ways AI could boost Christmas grocery sales
The benefits of fully integrated AI systems are yet to be realised, says Julie Neal, partner at management consultancy Vendigital
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Promotional FeaturesWhy mobile coupons can power-up your next campaign
From introducing new products to rewarding loyal shoppers and building a database, find out how you can use mobile coupons to drive success into your next marketing campaign.
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Comment & OpinionJoint business plans are often meaningless – suppliers don’t need them
The customer agrees to JBPs whilst chuckling quietly about how much they are getting for a simple signature on a meaningless plan, says David Sables, CEO of Sentinel Management Consultants
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Comment & OpinionChasing someone for a response? Here are the dos and don’ts
A phrase often attributed to Einstein springs to mind: ‘The definition of madness is doing the same thing over and over again and expecting different results’, says Darren A Smith, founder & CEO of Making Business Matter
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Comment & OpinionDo loyalty schemes actually create loyal customers?
Customers choose you because they see you as the best option at the time – and they are happy to take any rewards given out, says Dr Tom Wormald, managing partner at Yonder Consulting
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Comment & OpinionHow confectionery brands can navigate the health landscape
It’s important to understand the emerging cultural dynamics, along with lingering perceptions around what ‘healthier’ looks like, says Pippa Garlick, strategy director at Stormbrands
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ProfilesMy Alternative CV: Pleese’s Joe Moruzzi on cheesecake and giving back
Frozen cheesecake CEO Joe Moruzzi explains how he combines his love for food with a mission to empower young entrepreneurs
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ProfilesMy food & drink job: Olivia Slater, in-house designer, Field & Flower
Olivia says to get into food or design ‘start a food and recipe blog, design assets for brand you admire, create your own content on social, attend networking events and meet people’
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Promotional FeaturesWhy export success is increasingly important to regional growth
Amid surging exports for the UK market, regional performance is also strong – and Wales is reaping the benefits of its positive food and drink culture to send a positive message to the international buying world.
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WebinarsWATCH: How to crack the online marketplace opportunity
Watch our webinar on demand to learn how wholesalers and retailers can take full advantage of the online marketplace in 2024. And find out how to to create a digital one-stop shop that offers greater choice and seamless service.