All Industry Insight articles – Page 24
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Comment & OpinionPom-Bear’s lack of sass makes it a snacking standout
‘Bellybutton!’ So gasps a child as she holds her Pom-Bear crisp aloft
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Comment & OpinionWhat can fmcg brands learn from a summer of sport?
The sheer scale of sporting events makes them a unique opportunity to reach significant audiences, says Tom Gent, co-founder & head of creative, Founder Creative
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Comment & OpinionBlue Ribbon Baking Championship: US-style Bake Off is comforting and competitive
The show recalls “the great American state fair” in place of Bake Off’s village fete vibe
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Analysis & FeaturesWhat ‘ludicrous’ X lawsuit means for fmcg advertisers
X is suing brands for not advertising, as its audience diminishes
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Category ReportWinter remedies trends 2024: How discounters are reshaping the medicines aisle
With deals on the rise, how are bulk buying and discounters reshaping the medicines aisle? And where does that leave brands?
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Category ReportSupplement trends 2024: New formats help medicine go down
Powders and gummies are taking supplements by storm. What health needs are they tapping?
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ProfilesStonewall Spirits’ Joe Wilson on charities, buyers and Geri Halliwell
’For every bottle sold we donate £1 charity and we have so far raised over £10,500’
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Comment & OpinionA producer-first approach is vital to building food system resilience
Food retailers and brands need to be courageous in empowering and supporting good livelihoods of their producers, says Jason Archie-Acheampong, member of Food Ethics Council
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ProfilesMy food & drink job: Mike Fell, national account manager, Cawston Press
’Every industry event is a reunion and everyone is so passionate about the role of food and drink in connecting people to each other’
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Comment & OpinionFood and drink SMEs need to join forces on buying
SMEs can leverage their collective buying power to achieve substantial cost reductions and operational efficiencies, says Helen Murphy, co-founder of Opply
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Comment & OpinionRum Stripe NPD is a stroke of genius. Why has it taken so long?
In contrast to mainstream beer, canned cocktails are booming
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Comment & OpinionFan marketing: how brands can target events like the Eras Tour
The first step of fan marketing is to find authentic connections between what a brand values and what its fans value, says Jenny Zegler, director of Mintel Food & Drink
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Comment & OpinionBold Bodyform campaign targets period stigmas
‘Why do girls still see blood in their pants and think they’re dying?’ the brand asks
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Comment & OpinionWhat Olympians Eat: BBC podcast provides insight into athletic diets
Each athlete must have a ‘carefully curated diet’ depending on the sport they play, making catering complicated
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KVI TrackerPremium and value egg prices up by up to 27% since January
Nearly a third of egg lines available at the start of the year and the week commencing 5 August have seen a rise in price
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Analysis & FeaturesWhat’s behind the stellar growth of Ocado Retail?
Following the M&S tie-up, it’s now the UK’s fastest-growing grocer
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Comment & OpinionAsda’s ongoing malaise shows the need for a new CEO
Asda’s biggest priority at the moment is to convince an industry heavy-hitter to come on board as CEO
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ProfilesHeck’s Mica Keeble on Molly-Mae, Casualty and Atomic Kitten
’I did have a spot in Casualty last year which was fun, but the day job is now very much on the sausage line’
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Comment & OpinionWe need more meaningful interactions between buyers and challengers
Finding and contacting the right buyer turns the entrepreneur into a LinkedIn stalker, says Jason Gibb, co-founder of Bread & Jam
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Comment & OpinionBrands must break the shrinkflation cycle and earn back trust
Brands have more to lose than to gain by employing the tactics of shrinkflation, says Daniel Quinn, head of innovation at The Forge