All Industry Insight articles – Page 24
-
ProfilesJames Cadbury on chocolate, greenwashing and Dragons’ Den
From a River Island stockroom to his own chocolate empire, James outlines his sweet tooth for success
-
Comment & OpinionHow ‘pop stars’ The Sidemen are setting their sights on food
The Sidemen may seem like a bit of fun, and their content certainly doesn’t take itself too seriously. But make no mistake, their commercial ventures are not a sideline
-
ProfilesMy food & drink job: Ivana Taylor-Ross, marketing exec, The Gym Kitchen
Ivana builds community presence and influencer partnerships for macro-counted, high-protein, low-calorie ready meal brand The Gym Kitchen
-
Comment & OpinionGreggs bags attention with cheesy quiz show ad
‘Bag some joy’ has worked nicely for Greggs for some time – but now the brand is making the slogan work a different way
-
Comment & OpinionHow fmcg can learn from YouTuber success stories
Influencers who have successfully monetised their audiences are now moving into fmcg spaces with enviable returns, says Daniel Quinn, head of innovation at The Forge
-
Comment & OpinionHow to master the art of global portfolio management
Effective management comes down to consistency, flexibility and efficiency, says Michela Graci, strategy partner at Coley Porter Bell
-
ProfilesHilltop Honey’s Scott Davies on sweat, bees and doggy doo doo
Davies has progressed from a sweat-drenched interviewee to building a honey empire where he gets to impact remote beekeepers across the world
-
Comment & OpinionWhat can food & drink learn from beauty and fashion pop-ups?
Pop-up shops are uniquely placed to overcome many brand challenges, says James Barnes, business director & co-founder of Backlash
-
Comment & OpinionHow grocery and CPG players can both win as inflation cools
Seemingly asymmetrical collaborations can raise value for both parties through more sophisticated benefit-sharing models, says Google’s Kathy Lee
-
Comment & OpinionIt’s time supermarkets go from basic to boss level Korean food
There’s nothing like some Seoul food, but are supermarkets getting it right?
-
ProfilesMy food & drink job: Greg Brady, brand manager, Savencia
From the checkouts at Tesco to managing the Saint Agur range, Greg wants to change the British perception of blue cheese
-
Analysis & FeaturesSainsbury’s workers’ day from hell: this week in grocery on TikTok
TikTok’s latest grocery trends see Tesco Clubcard hacks, IT crises, and cultural inclusivity, while a viral dumpster dive sparks conversation on food waste
-
WebinarsWATCH: How can brands and retailers cater to the new empowered consumer?
Watch our webinar on demand as experts from Iceland, General Mills, Rude Health and Mastercard unpick the big consumer trends that are already shaping grocery in 2024.
-
Promotional FeaturesWhy reformulation to reduce sodium is needed - and why it just got easier
Sodium is widely used in food manufacture to enhance flavour, but overconsumption can carry severe health risks, and replacements to date have come with their own problems. So, how can suppliers reformulate to reduce sodium while retaining the flavours consumers love?
-
Comment & OpinionChocomel chucks everything at random ad campaign
Chocomel is looking to cover a lot of ground with its new ad
-
Comment & OpinionWhat we can learn from Jägermeister’s tech-driven global approach
Technology can free up teams to focus on priorities and challenges that require more creative solutions, says Harry Edmonds, creative director at Mother Design
-
InterviewsNathalie Roos: the CEO making black tea cool again
The newly revamped PG Tips has netted praise from Dua Lipa. For Lipton Teas & Infusions’ CEO, it’s all part of adding value back into black tea
-
Comment & OpinionWhat every startup needs to know before applying to Dragons’ Den
Before you’re even in the Den, you’re putting hours into the selection process, says Amelia Christie-Miller, founder of Bold Bean Co
-
ProfilesBio&Me’s Emma Grant on Champagne, Sydney and the Queen
’Knowing you’re helping make a difference to the nation’s gut health is the best feeling’
-
ProfilesMy food & drink job: Lici Sawyer, junior brand manager, Bol Foods
Lici explains how a degree in Spanish taught her the communication skills to land a marketing role at Bol Foods