All Industry Insight articles – Page 23
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Category ReportChocolate trends 2024: The rise of the ultra-posh chocolate
Imaginative, fancy NPD is aiming to revive flagging chocolate volumes. Who’s leading the way in lavish flavours and formats?
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ProfilesMy organic food job: Alicia Madeley, marketing executive, Pip Organic
For Organic September, Alicia shares her hands-on approach to brand development and consumer engagement in the organic sector
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WhitepapersConsumer horizon: insights shaping the industry
Download this whitepaper to discover the key trends shaping grocery retail, product innovation, and consumer behaviour for 2024 and 2025
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Comment & OpinionHow to prepare for 2024’s ‘tale of three Christmases’
Three main cohorts are presenting themselves this Christmas - but they are united on some fronts, says Mail Metro Media’s Luke Hand
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Comment & OpinionMorrisons hammers the More Card message
Morrisons has big ambitions for its More Card, targeting its use in 70% of transactions
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Comment & OpinionDon’t be a butterfly, hit the big tasks with a 20-minute focus
We can definitely focus for 20 minutes. Proven research tells us this. The rest is up to you
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Comment & OpinionHow to break the rules of hiring – and attract the best talent
Creating new job titles attracts a broad range of impressive candidates, says Bold Bean Co’s Amelia Christie-Miller
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Comment & OpinionBrits care about the climate – but won’t change their food habits
Sustainability alone isn’t enough to convince shoppers to buy less environmentally impactful products, says Richard Cope, senior trends consultant at Mintel Consulting
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ProfilesPlanet Organic’s Aurelia Ziomek on overconsumption, UPFs and saying no
‘To me, health food stores are about so much more than just selling products – they are about building connections and bringing like-minded people together’
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Category ReportCBD trends 2024: Can CBD finally take off?
The FSA’s positive safety assessment is a welcome boost to CBD. Will shelves soon be flooded with legally compliant products?
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ProfilesMy organic food job: Harry Gerrard-Stevenson, social media manager, Mr Organic
For Organic September, social media manager Harry discusses how Mr Organic shares his values and vision on how to balance consumerism and the environment
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Comment & OpinionKit Kat helps modern office worker break free
Kit Kat and the concept of the ‘break’ are now so synonymous, the brand can afford to play with the concept
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Comment & OpinionUnfinished Beef: Netflix hot dog eating contest is a spectacle of excess
The contestants proved surprisingly interesting… but competitive eating is gross
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Comment & OpinionHow to sell the benefits of British produce without alienating shoppers
British provenance can serve as a valuable marker of trustworthiness and excellence, says Abi Armson, senior brand manager at Cathedral City
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ProfilesSoil Association’s Alex Cullen on farming, sourcing and Beyoncé
‘I get such a kick out of hearing farmers’ motivations to be organic and the impact they have in the world’
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Comment & OpinionHumour is back in advertising. Here’s how to use it properly
About 90% of consumers are more likely to remember a funny ad, says David Wigglesworth, executive creative director at Grey London
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Comment & OpinionFlora’s Smoked Garlic line takes flavoured butters into the mainstream
As the third largest player in the butters and spreads category, Flora’s entry into flavoured lines is a milestone
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Category ReportCold brew trends 2024: Full of beans
RTD iced coffee has enjoyed another growth spurt. Yet some of the giants have suffered a volume decline in the past year. Why?
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Category ReportHot beverage trends 2024: How the wellness ‘mega-trend’ hit UK cuppas
The wellness ‘mega-trend’ has landed in the nation’s cuppas, as brands add fruits, herbs, mushrooms and more to hot beverages
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Comment & OpinionThe future of generative AI in grocery is an expert assistant
Amazon’s Rufus is just the start of genuine conversational commerce, says Sam Dods, head of mobile engineering at Kin & Carta Europe