All Industry Insight articles – Page 28
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Category ReportEnergy drinks trends 2024: Can Red Bull outrun Monster?
Energy drinks brands are racing ahead, with flavour innovation, festival appearances and keen pricing broadening their appeal
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Category ReportEnergy products trends 2024: Can challengers go the distance?
Can deals with influencers such as ultra-runner and ‘Hardest Geezer’ Russ Cook help challenger energy brands go the distance?
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Comment & OpinionThe next retail revolution will be in-store experiences
Consumers, especially gen Z, increasingly seek experiences over acquiring products, says Sara Parrish, experience strategy director at Imagination
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Comment & OpinionDiageo’s ‘Flavour Forecast’ shows how AI can shape future booze NPD
Diageo’s new AI-powered report could help give it the edge against its smaller, more nimble rivals
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Promotional FeaturesCold brew coffee 101: everything you need to know
While the iced coffee category has been performing well in the UK market, it is cold brew coffee that is really stealing the limelight. Discover why it is becoming so popular with consumers and how retailers and brand owners can benefit
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Comment & OpinionEvian’s mountaineer meets Alpine mischief makers
Water brand Evian is welcoming us to ‘the mountain of youth’
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Comment & OpinionHow challenger brands can make an impact in a crowded market
One of the biggest challenges often faced by startups is becoming recognised. It’s particularly difficult when you don’t have a large budget
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Analysis & FeaturesWhy would vape brand Lost Mary want to move into food and drink categories?
New Lost Mary trademark applications are paving the way for brand extensions into sweets, ice cream and booze
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ProfilesMadame F founder Iain Muggoch on Queer Britain, startups and Tony Laithwaite
For Pride month, wine brand founder Iain talks about the struggles of a startup and his work with the Madame F Queer Britain Art Award
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Analysis & FeaturesHow much are the top supermarket bosses paid?
From the lowest to the highest, here are the salaries of the UK’s leading supermarket bosses
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Comment & OpinionPost Office scandal shows the perils of bowing down to data
The Post Office provides a cautionary tale about being blindly led by data, says Jeremy Garlick, partner at Insight Traction
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ProfilesMy food & drink job: Ru Brown, Pride lead, Tesco
At just 22 years old, Ru shares how they are driving LGBTQ+ inclusion at the UK’s largest retailer
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Comment & OpinionVisual cues link Ocado convenience with summertime
The ad sees a series of people reminded to buy items based on some seasonal prompts
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Analysis & FeaturesPolitical digs and cheese Swifts: this week on grocery social media
The UK’s cost of cheese crisis highlights economic woes and Ocado, Itsu and Lidl hop on gen Z trends
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Comment & OpinionUncensored CMO: vital marketing podcast unpacks Cadbury creatives
The podcast – which has become a must listen for marketing bods – does fine work covering the nuts and bolts of the ad-making process
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Comment & OpinionBrands need educating on the retail media opportunity
It is doubtful whether retailers are successfully selling all of the benefits or scale that retail media offers, says Anthony Carr, MD, Sellex
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Comment & OpinionHow fmcg can take advantage of summer sporting events
The evolving consumer habits around major sporting events offer opportunities and challenges, says Ananda Roy, SVP of global thought leadership and strategic insights at Circana
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ProfilesRedefine Meat’s Simon Owen on rescue dogs, spiders and The Bear
‘One thing I would change in grocery is the inequality of price and margin expectation between meat and plant-based’
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Category ReportRice, pulses & noodles trends 2024: Oodles of noodles
Convenience, affordability and a growing appetite for Asian food are driving gains for noodles. How are suppliers capitalising?
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Category ReportButters & spreads trends 2024: The rise of posh butter
With chef-made butters going viral on social media, can the craze for premium penetrate retail? And how is the butter renaissance affecting spreads?