All Industry Insight articles – Page 27
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Comment & OpinionHow premium brands can survive the bargain-hunting era
The rise of budget supermarkets, copycat products, price deals, own brands, bulk offers, and loyalty prices have all further embedded price-savvy consumer behaviour, says Natasha Murray, chief client officer at media agency UM
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ProfilesMy food & drink job: Eleanor Langford, production scheduler, Nestlé
Eleanor blends sustainability and efficiency at her role in Nestlé’s coffee manufacturing
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WhitepapersHere’s how fmcg brands can take TikTok to the next level
TikTok holds huge potential for UK consumer goods. But how can brands elevate their strategy to the next level? Download our report on how to optimise your performance on the platform here
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Comment & OpinionPrimula has fun with squeezy campaign
The ad does a solid job, showing off fancy packaging and the pleasing visual impact of some artistic application
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Comment & OpinionSpace farming is becoming a reality. Here are the challenges
Space farming could bring enormous benefits for humankind on Earth and in space, say Chris Hambley, associate, and Chris Range, partner, at Withers & Rogers
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Comment & OpinionTo make an impact on food waste, we must educate young people
Rubies’ ‘Educate for Change’ toolkit provides everything from five-minute bite-sized discussions, quizzes and facts, all the way to full lesson plans
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Comment & OpinionWhy AI will be crucial to helping SMEs survive inflation
AI can be used to predict production issues and upcoming trends, says Andrew Keeble, co-founder of Heck
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Analysis & FeaturesGrocery heavyweights’ wishlist for new government
The election of the first Labour government in 14 years is seismic, not least for the food and drink industry
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Analysis & FeaturesTesco still Britain’s favourite, but competition is ramping up
Tesco is on top for the 10th year, but its dominance has reduced slightly. So who’s gaining ground as the cost of living crisis eases?
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Comment & OpinionThe Food to Go Podcast: unsurprising insight into ‘cooking royalty’ chef
There’s a lot of dry talk from Ben Tish about starting in London’s restaurant business in the 1990s
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ProfilesUnilever’s Georgina Bradford on food poverty, Elton John and Euro 2024
’I would really like to see the industry taking a more collaborative approach to eradicate food poverty in the UK’
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Comment & OpinionKorean potato bread and food for inner happiness: key trends from the 2024 Fancy Food Show
Mediterranean diets, Korean influence and revamped cheeses were all on display at this year’s show, say The Brand Nursery’s James Acton & Chris Blythe
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Comment & OpinionHow fmcg businesses can benefit from their own manifestos
Nothing helps colleagues plan and deliver more than a consistent statement of the overall direction, says Jeremy Garlick, partner at Insight Traction
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NewsC-store advertising also boosts brand sales in nearby supermarkets, Co-op finds
One retail media campaign for a global beer business generated a 12% brand sales increase in Co-op stores, but also drove a 3% uplift in surrounding supermarkets
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Comment & OpinionWhy don’t brands listen to gen Z’s interest in packaging?
Brands should take note of the content creators educating younger consumers about packaging, says Gillian Garside-Wight, consulting director at packaging consultancy Aura
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Events & AwardsThe Grocer Cup winner Greggs CEO Roisin Currie on ‘a point of pride’
There have been few high street success stories to match Greggs’ pivot from take-home bakery to takeaway behemoth
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ProfilesMy food & drink job: Daniel Coulter, brand activation manager, Jimmy’s
‘Watching people pick them up off the shelves while doing your weekly shop is pretty rewarding’
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Category ReportLunch trends 2024: Why lunch is going places
As food-to-go options get more adventurous, brands are looking to broaden the horizons of lunchboxes, too. Who’s winning?
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Comment & OpinionSwizzels reveals the secret to Squashies
The brand takes us to an animated version of its factory to tell us in a fun, silly ad
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NewsSunday becomes second biggest trading day for food-to-go outlets
New drink occasions and working from home arrangements are affecting eating out behaviours