All Industry Insight articles – Page 18
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ProfilesMy food & drink job: Freya Weston, senior assistant brand manager, Babybel
’Instead of a normal cover letter, I put my key achievements on to The Laughing Cow packaging as the header’
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Promotional FeaturesHow AI is saving supermarkets from commodity crises
As climate disruptions drive up costs for key commodities like coffee, cocoa, olive oil, and sugar, discover why supermarket buyers need to embrace AI-driven sourcing tools to stay competitive.
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Comment & OpinionJamie Dornan keeps his kit on as Diet Coke targets new generation
The ad shows Dornan taking a dip in his local lido – dressed in a full-length wetsuit, rather than budgie smugglers
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Comment & OpinionThe Rest Is Entertainment: Richard Osman and Marina Hyde dissect KSI meltdown
Nothing says ‘this doesn’t bother me at all’ like dozens of tweets, reaction posts and fake apology videos in response to ‘this’
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Analysis & FeaturesAre the police finally taking retail crime seriously?
Retail crime is on the rise, and with it violent and abusive incidents towards shopworkers. Is the Retail Crime Action Plan enough to tackle it?
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Comment & OpinionHow to make a diverse ad that doesn’t offend
Brands, agencies and marketing teams urgently need to boost diversity in their teams, says Trevor Robinson of Quiet Storm
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ProfilesSaputo’s Christopher Owen on Sheese, kisses and compulsory pilates
The plant-based head of marketing for brands like Sheese and Cathedral City shares how he dreams of a Taylor Swift endorsement
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Comment & OpinionHow wellness culture is shifting fmcg buying habits
UK shoppers are increasingly prioritising healthier options, says Melissa Petch, client director for healthcare, beauty, household & baby, Circana
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Comment & OpinionThe missed opportunity in lunchtime food to go
Food retail has only about one third of the food to go market, says Emma Bryan, head of commercial at Freshpak
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Category ReportWhat does whisky want from Starmer?
Scotch exports are down 18% after the post-Covid boom. Now, the industry wants the PM to honour his pre-election vow of support
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Category ReportPetcare eyes wellness: trends report 2024
Petcare is following the human trend for wellness, with a raft of products emerging that offer ‘a holistic approach to animal care’
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Comment & OpinionWhat we can learn from Johnnie Walker’s Squid Game tie-up
Joining forces with other brands, designers, or public figures can create buzz, boost sales, and increase loyalty, says James Taylor, creative director at The Cabinet
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ProfilesMy food & drink job: Theo Richardson, category executive, Tony’s Chocolonely
’There aren’t many typical days at Tony’s’ says Theo, sharing insight into his data analysis role at the ethical chocolate brand
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Comment & OpinionTerry’s team ‘brainstorm’ new chocolate ball
Welcome to the ‘Board of the Unsquare’ at Terry’s HQ, in which the team are conducting a rare NPD meeting
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ProfilesGeeta’s Eleanor Bridgman on ikigai, wigs and chutney
For National Curry Week, Eleanor shares insight into her life at world foods brand Geeta’s
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Promotional FeaturesHow retailers can embrace the EV opportunity
As more consumers move to driving electric vehicles, retailers are embracing the opportunity of offering charging points. Here we explore the value and challenge of investment.
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Category ReportWhy pasta is getting posher: pasta & pasta sauces trends 2024
Think pasta is just a cheap staple? Think again. Premium pasta is booming, and fresh filled is now the UK’s top variety. How come?
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ProfilesMy food & drink job: Will James, product development, The Spice Tailor
For National Curry Week, Will talks about how his role at The Spice Tailor has taken him all the way to India to test out new products
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Comment & OpinionHFSS ban puts functional ingredients in the spotlight
Functional ingredients and nutritional additives will be a headline act, says Karsten Smet, CEO at ACI Group
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Comment & OpinionFmcg CEOs can’t afford to fall behind consumer trends
As disposable income takes a hit, consumers are hunting for value for money or real differentiation, says Warren Ackerman, head of European consumer staples research at Barclays