All Industry Insight articles – Page 18
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Comment & Opinion
Tesco ad does meal deal debates IRL
Our ad’s star posts about how his Tesco selection ‘slaps harder than ever’. Mild cringe
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Comment & Opinion
A Noble Water: gin history delves into booze’s role in London’s past
While certain chapters are clearly aimed at alcohol buffs, the text also offers a broader, revisionist look at gin’s role
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Promotional Features
Why trolleys and baskets matter more than you might think
Where first impressions count the most, the state of trolleys and baskets set an important tone.
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Profiles
Yeo Valley’s Andy Simpson on greenwashing, granola and Gascoigne
’I’d like to see legislation passed enforcing better action on the health of many food products – especially when selling them to kids’
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Comment & Opinion
The stark gap between climate awareness and action
The challenge is stark: 80% of fmcg CEOs recognise climate change poses a significant risk yet only 20% are taking decisive action, says Kate Cawley, founder of Future Food Movement
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Comment & Opinion
What Gen Z students really want from grocery
Retailers seem to be hoping Gen Z will conform to the same shopping habits as our predecessors – but that isn’t going to wash, says Freddie Finlay, final-year Oxford University undergraduate and intern at The Category Management Company
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Analysis & Features
The UK’s 10 favourite chocolate brands 2024
A global shortage of cocoa, triggered by adverse weather, has pushed up chocolate prices. But which brands are Brits still willing to fork out for?
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Comment & Opinion
Why the summer of sport wasn’t enough to boost grocery
Weather influences not just what we buy and how much – but also where we shop, says Alex Lawrence, senior strategic insight director at Circana
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Category Report
Chocolate trends 2024: The rise of the ultra-posh chocolate
Imaginative, fancy NPD is aiming to revive flagging chocolate volumes. Who’s leading the way in lavish flavours and formats?
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Profiles
My organic food job: Alicia Madeley, marketing executive, Pip Organic
For Organic September, Alicia shares her hands-on approach to brand development and consumer engagement in the organic sector
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Whitepapers
Consumer horizon: insights shaping the industry
Download this whitepaper to discover the key trends shaping grocery retail, product innovation, and consumer behaviour for 2024 and 2025
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Comment & Opinion
How to prepare for 2024’s ‘tale of three Christmases’
Three main cohorts are presenting themselves this Christmas - but they are united on some fronts, says Mail Metro Media’s Luke Hand
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Comment & Opinion
Morrisons hammers the More Card message
Morrisons has big ambitions for its More Card, targeting its use in 70% of transactions
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Comment & Opinion
Don’t be a butterfly, hit the big tasks with a 20-minute focus
We can definitely focus for 20 minutes. Proven research tells us this. The rest is up to you
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Comment & Opinion
How to break the rules of hiring – and attract the best talent
Creating new job titles attracts a broad range of impressive candidates, says Bold Bean Co’s Amelia Christie-Miller
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Comment & Opinion
Brits care about the climate – but won’t change their food habits
Sustainability alone isn’t enough to convince shoppers to buy less environmentally impactful products, says Richard Cope, senior trends consultant at Mintel Consulting
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Profiles
Planet Organic’s Aurelia Ziomek on overconsumption, UPFs and saying no
‘To me, health food stores are about so much more than just selling products – they are about building connections and bringing like-minded people together’
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Category Report
CBD trends 2024: Can CBD finally take off?
The FSA’s positive safety assessment is a welcome boost to CBD. Will shelves soon be flooded with legally compliant products?
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Profiles
My organic food job: Harry Gerrard-Stevenson, social media manager, Mr Organic
For Organic September, social media manager Harry discusses how Mr Organic shares his values and vision on how to balance consumerism and the environment
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Comment & Opinion
Kit Kat helps modern office worker break free
Kit Kat and the concept of the ‘break’ are now so synonymous, the brand can afford to play with the concept