All Industry Insight articles – Page 39
-
Comment & OpinionWhy we need mission-led brands more than ever in a cost of living crisis
We need brands that champion purchase drivers other than price, says Ben Black, executive director at Verlinvest
-
Category ReportIs there still an appetite for plant-based meat?
Despite some high-profile exits from alt meat, a wealth of big brands remain ambitious – and smaller players are also aiming to make a mark
-
ProfilesMy food & drink job: Laura Nelson, research manager, GrowPura
‘This work really feels like an opportunity to do something good for the planet and make a noticeable positive difference’
-
Comment & OpinionHow brands can harness the power of nostalgia
Nostalgia can be a powerful approach for certain brands, helping them bring back fond memories of their products, says Blake Armstrong, MD at Krow London
-
Category ReportWhy CBD regulation is in limbo
The novel foods process for CBD has ground to a halt. Why has it stalled, and how are brands coping?
-
ProfilesMy food & drink job: Katherine Bermingham, senior NPD technologist, Florette
”I often hear people say ‘isn’t it just leaves in a bag?’ but there’s a whole lot more to a bag of Florette salad than that”
-
Analysis & FeaturesImmunity, influencers and incentives: 10 charts that explain UK attitudes to vitamins and supplements
We’ve quizzed 1,000 VMS shoppers to get to the heart of their health concerns and reasons for buying. So, what’s making VMS shoppers tick in 2023?
-
ProfilesMy food & drink job: Helena Busiakiewicz, food content creator, BBC Good Food
Helena talks the glamour of Nigella Lawson, recipe testing for content creation and the lessons learned through hard restaurant work
-
Comment & OpinionRetail media: why the hype?
Global valuations predict the retail media market will be worth more than linear TV by the end of 2025, says Matt Lee, MD at Capture
-
Comment & OpinionWalmart’s targeted radio ads signal the future of in-store media
The Walmart Radio Network marks a new frontier in the development of the physical store as a multifaceted retail media asset, says Miya Knights, co-author of Amazon and Omnichannel Retail
-
Comment & OpinionWhat would the ‘best version of you’ think of your work habits?
Would the best version of you really rely on PowerPoint for negotiations?
-
Comment & OpinionAldi takes different tack with Duncan the indifferent duck
Aldi’s ad people must be furious that rival Lidl has such a pun-worthy name