insight – Page 17
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Comment and OpinionIs it realistic for food brands to slash marketing in the cost of living crisis?
It’s clear businesses have a role to play in cutting costs, but some ideas present potential long-term concerns, says Les Brookes, CEO at Oliver Wight EAME
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WhitepapersHow to nail trade promotions amid a cost of living crisis.
With UK consumers grappling with a cost of living crisis, how can FMCG brands devise a winning promotional strategy that will create brand awareness, maximise sales and, above all, retain shopper loyalty?
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Analysis and FeaturesWill Amazon’s Tesco price-match move pay off?
Amazon’s move is well-timed and low-risk, according to experts, but it will likely struggle to keep up with Britain’s biggest retailer
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Comment and OpinionAmazon price matching Tesco is a bold step in its grocery ambitions
Amazon is flexing its muscles and gaining publicity by taking on Tesco, says Tom Fender, development director at TWC
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Analysis and FeaturesWhat the ‘zombie government’ means for flagship policies on food
With a leadership race so far focused on tax cuts, what does the ‘zombie government’ mean for flagship policies on food?
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Grocer 33Heinz pushes prices up while hikes in fresh and frozen abound
Asda was cheapest this week but prices are up across the board
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Comment and OpinionAs commodity prices roll over, next few quarters will separate wheat from chaff
What will distinguish winners from losers is corporate agility, supply chain resilience, data analytics and a differentiated portfolio, says Warren Ackerman, head of European consumer staples research at Barclays
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Comment and OpinionHeinz and Mars won’t beat Tesco in a PR battle over price rises
It’s an open PR goal for Tesco as the consumer’s guardian against the big ‘profiteering’ brands, says David Sables, CEO of Sentinel Management Consultants
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Analysis and FeaturesShare price slump: who has struggled the most in food and drink?
It’s been a turbulent six months on the Stock Exchange. So who’s struggled the most? Who’s least affected? And is there any stock actually still growing?
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Comment and OpinionCredit to Lurpak owner Arla for securing proper price increases
Unfortunately, not all suppliers can negotiate from a position of such strength
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Analysis and FeaturesUK food inflation vs the rest of the world: how Britain compares
UK food inflation has hit 8.6% – but closer to Russia it is over 20%
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Comment and OpinionHeinz Meanz Buziness with Cost Price Increasez, but at what cost?
The game of risk has only escalated with the Tesco trade dispute. On both sides
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Comment and OpinionWho will win the battle between Tesco and Heinz?
The disagreement could very well set a precedent for how other suppliers approach negotiations over the coming months
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Comment and OpinionHow brands can turn inflationary challenges into opportunities
There will be shoots of opportunity to grow as we forge ahead, says Kieran South, senior vice-president UK, IRI
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Comment and OpinionMindset, marketing, mission: how to rethink brands for future HFSS restrictions
The HFSS changes should be viewed as an opportunity to make businesses healthier, says Chris Morley, MD, Kantar Worldpanel UK, Ireland & US
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Comment and OpinionJubilee weekend was a boost for high streets. But can it last as budgets are squeezed?
BRC data showed total UK footfall for the jubilee weekend rose by 6.9% compared to the average for May 2022
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Comment and OpinionSupermarkets have a battle on their hands to protect consumers from inflation
As Sainsbury’s CEO Simon Roberts has conceded, things are going to get worse before they get better
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Comment and OpinionCompeting on price won’t be enough for consumers even as budgets tighten
It’s no longer possible to simply compete on price – corporate values are increasingly important, says Mark Dodds, chair of the Chartered Institute of Marketing’s Food, Drink and Agriculture Group
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Comment and OpinionWhy on earth would grocers want to self-sabotage with a change to imperial measures?
UK grocers have been quiet on the matter – probably because they have so much else to think about
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Comment and OpinionWhere should brands focus their marketing spend as inflation bites?
With consumer confidence teetering, investment and spending habits will inevitably change too, says Matt Lee, MD at Capture