Jaffa oranges has become the official sponsor of Bath Rugby for the 2013/14 and 2014/15 seasons.

The move is part of Jaffa’s campaign to bring back the ‘half-time orange’. It will supply the team with Jaffa-branded shirts and gumshields designed to look like orange segments.

The deal will be supported by an in-store campaign in Tesco, featuring promotional packs, vouchers and store visits by the team.