Jordans Cereals has signed up to sponsor Hugh Fearnley-Whittingstall’s Channel 4 food show River Cottage.
The show idents will have the strapline “For a Happier Countryside” and follow the theme of previous Jordans advertising, focusing on the quality of ingredients.
Live from 18 April, the sponsorship will cover all River Cottage transmissions on Channel 4, More 4 & 4oD and online branding around the show’s website.
Jordans said the deal reflected the company’s commitment to food produced sustainably through Conservation Grade, a nature-friendly farming scheme pioneered by Bill Jordan in the 1980s.
Cereal brand Jordans in switch to sustainable palm oil (17 February 2010)
Focus On Cereals (23 January 2010)