Kellogg’s is making a monumental effort to catch the attention of motorists along the M4 with a 23-metre high ‘box’ of its Cornflakes.

The giant cuboid wrap will stand beside one of the busiest stretches of road between London and Heathrow Airport for the next three weeks on the M4 Torch – a vast double-sided billboard.

The stunt marks a bid by the cereal maker to highlight the quality of ingredients found in each bowl of Kellogg’s Cornflakes.

“The M4 Torch provides a unique opportunity for Kellogg’s Corn Flakes to remind people about the best way to start each day,” said a spokesman.

“Hopefully the sunshine breakfast will brighten up the daily commute for everyone using the M4 each morning.”

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