Organic Irish smoked
salmon producer Kinvara is extending its expertise into other fish varieties and the freezer cabinets with a range that makes its debut in London's Whole Foods Market store this month.
Kinvara has been working with local fisherman to develop the range, while remaining committed to
sustainability in fishing.
The frozen fish range consists of monkfish, plaice, organic salmon, lemon sole, haddock and langoustines, all priced from £3.39. The fish are
frozen within hours of
arriving from the fishing boats.
Fresh mussels will
complete the line-up.
"The launch into Whole Foods Market provides us with a great chance to showcase our new range," said MD Declan Droney. "From the initial response, sales have been even better than we expected - this is certainly an exciting time for Kinvara."
The range will be rolled out to other multiple
retailers later in the year, according to Kinvara.