Latest NPD – Page 6
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News
Tyrrells adds non-HFSS Mediterranean Herb flavour crisps
The NPD is billed as offering a “bold and tasty flavour” while meeting the incoming regulations
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News
Weetabix to relaunch Oatibix – and battle Kellogg’s with ‘Nutty Crunch’ NPD
The longstanding Weetabix spin-off will be given a new look from February as well as a recipe reformulation and NPD
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News
Vita Coco duo launch non-HFSS cereal brand Surreal
Surreal will debut with four flavours, none of which contain sugar and are touted as offering 13g protein and 5g net carbs per bowl
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News
Nestlé launches non-HFSS Cheerios Vanilla O’s sub brand
Called Vanilla O’s, the cereal is touted as containing less than 5% sugar with “no compromise on taste”
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News
Proper adds first non-HFSS popcorn
Each serving weighed in at 134 calories, providing a ’healthier alternative for the big night in’, said Proper
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News
Dr Oetker unveils non-HFSS frozen pizza brand The Good Baker
They are all meat-free, non-HFSS and contain 340 - 384 calories per half pizza
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Comment and Opinion
Love at first bite: why Urban Legend’s high-tech doughnuts are a game-changer
We ran a taste test of Urban Legend’s high-tech, non-HFSS doughnut of the future. And it was seriously good
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News
Calbee launches veg & pulse snacks under Harvest Snaps brand
It’s the latest in a flurry of activity from crisps brands attempting to make their offers healthier as the government’s HFSS clampdown looms
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News
Tyrrells to challenge Eat Real with move into lentil crisps
They were created “to meet consumer demand and tap into the ’better for you’ trend” said the brand
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News
Former Graze boss debuts hi-tech non-HFSS doughnuts brand Urban Legend
Anthony Fletcher said he wanted to solve the “clear problem” of high fat and sugar levels in sweet bakery
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News
BitesWeLove launches Crunchy Peas snack trio into Sainsbury’s Future Brands
The brand’s core range would appeal to health-driven consumers and tap the growing demand for wholesome snacking options, it said
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Analysis and Features
New and improved products that will escape the HFSS ad ban
Food brands are looking to stay below the government’s HFSS threshold with new products and reformulated lines
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News
The Savourists doubles snack bar range with ‘mainstream’ duo
Classic Smoky Barbecue and Spicy Chilli Sriracha provide 1.9g of sugar per 40g bar
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News
Nestlé adds ‘simple’ Shreddies made with four ingredients
The cereal is made with wholegrain wheat, fruit purée, date syrup and “a pinch” of salt, and is non-HFSS
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News
Mindful Snacker launches with non-HFSS crisps range
The crisps contain 0.58g salt per 100g and are said to contain 50% less fat than rival brands thanks to their production process
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News
Florette aims to jazz up salad aisles with ‘vibrant’ salad mix and £1m marketing push
The NPD and marketing campaign are both set to launch in April ahead of salad’s key summertime sales period
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News
Eat Real gets major overhaul in push to be ‘fully non-HFSS’
The brand will be given a new look this summer alongside a slew of new launches and recipe changes
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News
Weetabix eyes 'indulgent cereal' market with Chocolate Melts duo
The cereal is aimed at ’indulgent yet nutritious’ breakfast occasions
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Analysis and Features
NPD Power List: who are the players pushing innovation through a pandemic
This year has been a story of survival for brands and retailers, leading to a focus on core products to keep shelves stocked. But the NPD pipeline hasn’t stopped, proving the tenacity and resilience of the industry’s top players