Sliced Meats

lidl breaded ham

Lidl Deluxe Breaded Cured Ham Slices

Consumers approved of this Freedom Food ham, describing it as “not fatty” and “very flavoursome”. It was particularly appealing to the ethically minded, and a third of testers said they would purchase it regularly. Our expert judges were impressed by its taste, texture and £1.69 price point (120g).

Silver winner:

Aldi Appleby’s Delicatessen British Beef Pastrami

The Grocer's Own Label Awards 2016 winners announced