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Upmarket new ice creams and shower products for older men helped first-quarter volume growth at Unilever although European sales by value remained almost flat.
Asda's bargain battered cod fillets, Mr Muscle bathroom cleaner and Wall's Magnum Classic helped the retailer comfortably secure the top spot this week.
Unilever, the company behind Ben Jerry s, Wall s and Magnum ice cream, is developing an ambient ice cream in an attempt to reduce greenhouse gas emissions.
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