Majestic has kickstarted a fresh investment in its store portfolio with the opening of a new branch in Trowbridge, Wiltshire.
The latest opening forms part of a £4m investment by Majestic in its bricks-and-mortar estate during 2026/27. The specialist wine retailer plans to launch at least four new stores, whilst also investing in its existing shops across the UK.
The new store in Trowbridge spans over 4,000 sq ft and will stock Majestic’s full range of more than 1,000 wines – including a dedicated area for 72 fine wines – alongside a growing proposition of beers, spirits, low & no alcohol alternatives, soft drinks, snacks and gifts.
Customers will also be able to sample wines before they buy at an in-store tasting counter, as well as getting expert advice from the Majestic team, all of whom are trained through the Wine and Spirit Education Trust (WSET).
The new store will also support Majestic’s growing B2B division, Majestic Commercial, supplying wines to gastropubs, bars and restaurants in Wiltshire.
John Colley, executive chairman and CEO of Majestic Wine Group, said: “Our Trowbridge opening marks the start of another important year of investment for the Majestic business.
“Our experiential stores and expert colleagues have always been right at the heart of what we do best at Majestic, and they remain a central part of our strategic plan as we expand into new communities across the UK.
“This is just the start of our exciting expansion plans for the year ahead, and underscores our confidence in the future of experiential bricks-and-mortar retail.”
Majestic has put store-based retailing back at the heart of its growth plan since its split from Naked Wines and subsequent acquisition by Fortress Investment Group in 2019.
Since then, the retailer has invested in opening more than 25 new shops across England, Scotland, Wales and Jersey, as well as extensively refurbishing dozens of stores across its estate.
In the year to 31 March 2025, Majestic grew revenues by 0.2% to £386m, but saw pre-tax profits tumble almost 50% from £14.3m to £7.7m.
The retailer cited Labour tax policies and the transition to a “new and highly complex alcohol duty regime” as two reasons behind the drop in profits.
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