Trade PR: Igniting a canned craft beer trend in the UK
by OneChocolate Comms for The Can Makers
The Can Makers appointed OneChocolate to help change the perception of the drinks can from ‘mass’ to ‘modern’. The agency devised a competition giving craft brewers the chance to have their beer canned for free, and a B2B festival. Attracting 66 pieces of coverage and over 100 competition entries, inquiries to the Can Makers Information Service increased by five times and resulted in a surge in independent brewers using cans for the first time.