All Marketing articles – Page 192
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NewsJean Reno and Laia Costa are on the money for Estrella Damm
It’s been just over a year since Spanish beer brand Estrella Damm launched its Dakota Johnson-starring short film ‘Vale’…
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NewsIceland rapped by ASA over Marmite giveaway
Iceland has been told by the ASA to ensure it has made a “reasonable estimate” of stock availability in future
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NewsArla organic milk ad rapped by ASA over 'better for the land' claim
Complaint that dairy farming was ‘not good for the land’ was upheld by regulator
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NewsAmazon 'most valuable retail brand' in BrandZ rankings
’The brand was also the fastest-growing performer in the BrandZ Retail Top 20, up 41% ($40.1bn) year on year’
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NewsHarrogate Spring kicks off ‘Incredible Shrinking Bottle’ recycling push
The initiative with Keep Britain Tidy promotes greater recycling of plastic water bottles when outdoors
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NewsBooker to host social media workshops for Premier retailers
Events will take place from 21 June to 13 July at selected Booker depots
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NewsEnergizer launches on-pack push to win Volt e-bikes
Kicking off on 8 June, the activity will run for three months
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NewsLidl debuts new baby ad during Britain's Got Talent
The 20-second ad will feature mums and babies cast from online discussion forum Mumsnet
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NewsWalkers Sensations gets TV ad and 'premium' makeover
The TV spot features footage of the Rio Carnival and the Holi Festival of Colours
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NewsAbsolut launches limited-edition bottle backing LGBTQ community
The bottle, which rolls out from July, features the rainbow flag
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Comment & OpinionPremium, premiumer, premiumest? How marketing risks making ‘premium’ meaningless
As an act of positioning, ‘premium’ done well is genius, but what does it really mean to the nation’s lager drinkers?
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NewsTrue Nopal gets distribution boost from Suntory venture
The startup brand is set for an expansion of its British sales, marketing and distribution
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Comment & OpinionThe right side of packaging history
In May, Recycling Association chief executive Simon Ellin named and shamed some of the worst packaging offenders in terms of recyclability
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Analysis & FeaturesImmersive marketing: a brand day out
How effective are brand theme parks at building a deeper love for the brand and extra sales at the supermarket in the long
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NewsHighland Spring gets £5m ‘Brave by Nature’ campaign
Running for six months, the push centres on a TV advert that will make its debut on 1 June
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NewsWaitrose sizes up other locations for hit supper clubs
The “overwhelmingly positive feedback” has prompted Waitrose to weigh up taking the concept to other locations
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Comment & OpinionBoth sociable and secure can play the game
The FA Cup may be a 146-year-old sports competition, but business is bigger than ever for brands
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Comment & OpinionIdris Elba adds levity to Purdey's #ThriveOn campaign
The gloomy, gritty monochrome visuals of last year’s ad remain – but the inspirational message has taken a light-hearted turn
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NewsYorkshire brewer Theakston seeks trademark for ‘Lunatic’s Broth’
The move relates “only to a piece of internal IP housekeeping” according to the business
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NewsThe Co-op plays up British meat provenance in new TV ad
This month Co-op switched all its own-brand fresh meat to British, including ready meals, pies and sandwiches