All Marketing articles – Page 196
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NewsPhilip Ainsworth made marketing director at Pernod Ricard
Ainsworth, who was previously marketing director for Wyborowa vodka, takes over from Patrick Venning…
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NewsWalkers risks flavours in Choose Me Or Lose Me push
The push will see UK core variants take on popular overseas challengers, with the losers axed
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Comment & OpinionTasty B's back as Adam Gemili gives Müller health cred
The Müller bear is back. And he has gone all sporty
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NewsLidl makes non-food 'middle aisle' star of new TV advert - video
Ad will air tonight during the Coronation Street commercial break
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NewsWaitrose ad highlights ethical fruit and veg sourcing - video
Waitrose is the only national supermarket to demand Leaf certification from all its suppliers
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NewsSpam: as it turns 80, five things you never knew
As the famous tinned meat hits 80 years old, The Grocer looks back at its history
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Comment & OpinionThe British are coming. But not just yet
New York’s Fancy Food Show is a prime opportunity for UK food & drink to showcase its wares. But this year’s British presence was underwhelming, says Chris Blythe of The Brand Nursery
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NewsWestons gives Old Rosie cider heritage-focused new look
The new packs will roll out across the brand’s 500ml bottles and two-litre flagons throughout July…
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NewsChiquita bananas links with Despicable Me 3 for new campaign
‘We are bananas’ campaign will run for four weeks from 17 July, with ads on black cabs, London buses and outdoor screens
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NewsTesco partners with Uber as Clubcard gets major revamp
Roll out of popular store card, which has more than 17 million users, includes new contactless payment feature with improvements to its mobile app interface
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Comment & OpinionDove has gone cuckoo in its latest baby ads
Dove is supposed to know ‘real’ women. But its latest babycare campaign shows a brand out of touch
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NewsAnchor butter gets British-focused packaging overhaul
Arla is spending £4.5m to publicise the revamp for the once New Zealand-imported brand
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NewsPringles adds street food-style limited edition flavours
The brand has also launched its Music Speakers push for the seventh year running
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NewsWaitrose redesigns sandwich wrappers to be more easily recyclable
From August, Waitrose sandwich packaging will feature a peelable tab that can easily remove the plastic film
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NewsUnhealthy food ads banned from children's online content
From tomorrow, non-broadcast media will face the same restrictions as TV in advertising HFSS products to children
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NewsHannah Edwards appointed senior marketing manager at Freshpet
She joins from consumer electronics company Hoover Candy, where she spent over two years in a senior marketing role
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Analysis & FeaturesAs supermarkets turn away, what's Fairtrade's future?
Cadbury, Sainsbury’s, Tesco have sought alternative accreditation after concerns regarding the effectiveness of the scheme
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NewsStella Artois to sponsor Wimbledon tennis for fourth year
Wimbledon-themed packaging will roll out across bottled and canned multipack Stella SKUs…
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NewsNescafé Azera teams up with art students for limited-edition tins
The nine packs mark the brand’s third collaboration with the University for the Creative Arts
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Comment & OpinionGreater clarity as to what craft beer is can only be helpful
The US Brewers Association has launched a new seal of authenticity for craft brewers. Time for the UK to follow suit