All Marketing articles – Page 196
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NewsLyle's Golden Syrup returns to TV after 25 years
The new television ad is the brand’s first since 1991
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NewsSCA launches promotional pushes for Velvet Comfort and Plenty
Company also announces new tie-up with the new Trolls movie
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NewsMarmite sales rocket following Unilever-Tesco row
Uplift was the result of the abundance of Marmitegate reports, says IRI
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NewsLaithwaite's and eBay look to get wine lovers in the mood
carThe wine specialist is the first to use eBay’s new ‘mood marketing’ tool
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NewsAlways Soft & Fit gets Sensitive revamp to highlight comfort
Refreshed look is aimed at “a new generation of girls”
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NewsCadbury unveils £10m Easter choc campaign
Mondelez is gearing up for another heavyweight push for Cadbury Creme Egg
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NewsDel Monte links with Disney to launch Squeezie fruit pouches
The ambient products will feature Mickey or Minnie Mouse on the front
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NewsThe Happy Egg Co gets 'contagious' new TV campaign
The new campaign launched on 16 October with a 30-second TV spot during The X Factor
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Comment & OpinionAsda's werewolf family warms hearts for Halloween
Proof if any more were needed that Halloween is now serious business in the UK comes in the form of Asda’s new ad
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NewsBirds Eye peas back on TV screens with Patsy Kensit
The ad comes 43 years after Kensit made her debut on British screens for the brand’s Peas Go Pop ad
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NewsSmirnoff #whatwebring YouTube advert survives complaints
Three complaints were submitted on behalf of the Youth Alcohol Advertising Council, but none were upheld
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Comment & OpinionLessons from IGD on how to sell to the goldfish generation
How can retailers reach out and retain millennial consumers …
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NewsNim's Fruit Crisps taps Tesco's BackIt platform for new kids crisps range fundraiser
The Kent-based supplier is aiming to raise £20,000 for the new children’s range
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NewsWaitrose trials changes to free hot drink offer
Customers at nine trial stores must make a purchase before being entitled to a free tea or coffee
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NewsKinder Chocolate launches Kindernauts creativity push
The push hopes to encourage parents to “nurture their children’s creativity”
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NewsDiwali and Eid 'missed opportunity' for independent retailers
Some 71% of retailers do not actively engage with customers around the occasions
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NewsMorrisons brings back The Best premium label range
The retailer kickstarted a major new marketing push for The Best on Monday
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NewsWeightWatchers brand refresh gives ‘modern look and feel’
Brand switches from a ‘diet mindset to embracing a healthier lifestyle’
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NewsGillette launches Star Wars: Rogue One shave gift sets
Gillette is anticipating the December release of Disney’s Rogue One: A Star Wars Story film with the launch of two official
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NewsM&S launches new 'Adventures' TV ad highlighting autumn foods
Recipes featured in the ad include one for a mini roast and one for salmon and butternut pockets