All Marketing articles – Page 201
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NewsArla targets commuters in new marketing campaign
Push starts on 7 May and urges consumers to ’Eat Monday for Breakfast’
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NewsAB InBev brings back the Budweiser frogs for Bud Light ad
The brewer has revitalised its classic ad with CGI, and has promised “a nostalgic feel of the original creative”
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NewsHomepride to mark Real Bread Week with Bake Off’s Paul Jagger
Jagger will host a Facebook Live event to answer questions about baking bread
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Comment & OpinionCadbury goes for short and sweet with Singles Sensations push
In a sector that often concentrates on ‘feeling’, Cadbury tries to remind us what it’s like to actually eat its products
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NewsM&S unites food and clothing in new ad campaign
First TV ad launches today with ’spend it well’ tagline
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NewsASA upholds complaints about SodaStream ad profanity
The watchdog ruled the brand had not targeted the ad responsibly on Facebook
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Comment & OpinionHeineken’s new ad proves a talking point – but playing identity politics is a risky game
The concept of bringing together people with opposing views so they can find common ground is wonderful, so why is the Heineken ad being slammed in some quarters?
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NewsBeanz Meanz Heinz slogan returns for £4.1m campaign
The push will position baked beans as a healthy option
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NewsBritish Growers Association unveils changes to its team
James Richardson has become head of the finance operation, supported by a new management accountant…
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NewsAlpen to kick off £4m push celebrating Swiss influence
The new TV ad Mountains of Flavour sees Alpine labourers ordering a “Full Alpen” breakfast
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NewsSheppy's ploughs £100k into rebrand to cement premium status
“With the trend for premium cider in growth, it fuelled the need for a brand refresh”
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NewsMcCoy’s Chips backed by Brighton seagulls in new TV ad
Backed by a £2m investment including outdoor and sampling, the advert will run until 10 May
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News'Strong' dropped from Seriously name in major revamp of range
Revamped packs carrying ‘Seriously’ branding began rolling out this week
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Comment & OpinionMads Mikkelsen... probably the best person for a Carlsberg ad
Carlsberg is playing up its Danish heritage, to give its brew a stronger identity
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NewsPork marketing to turn focus to 'midweek' loin medallions
Push comes as pork sales continue to fall, with retail sales down £175m between 2012 and 2016
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NewsSainsbury's launches first Nectar 10X Points Weekend
Customers will be able to earn 10 Nectar points for every £1 they spend over May bank holiday
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NewsE-cigarette brand Blu to partner with Ministry of Sound
Launched on 21 April, the deal gives Blu exclusive rights to sell and sample its products within the nightclub
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NewsCarlsberg signs deal to sponsor UK music festivals
Carlsberg will have “unprecedented” partner, sponsorship and official supplier rights for Live Nation’s festivals…
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NewsCCEP unveils TV ad to drive no-added-sugar Capri-Sun
The multimillion push introduces an animated Capri-Sun pouch character