All Marketing articles – Page 206
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NewsCarlsberg extends Liverpool FC link as 25th anniversary nears
The tie-up, signed in 1992, will now run to the end of the 2018/19 season
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Comment & OpinionDoritos hosts fancy pool party caper for 'bold' lads
A glam pool party: sun, bikini babes, a DJ and a fire-eater
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Comment & OpinionWhy shouting from the shelf won’t necessarily get a brand noticed
Are consumers really just looking for clear and concise information?
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NewsHeineken the latest business to join Neighbourly social platform
Brewer will be giving staff the option to participate in community causes
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Comment & OpinionTesco’s new own label lines will give the discounters food for thought
Tesco has not just realised the importance of price, but of quality, and perceptions of freshness and provenance too
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NewsSmirnoff updates 'We're Open' campaign with deaf dancer ad
The promo will be backed by OOH activity from 28 March
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NewsWaitrose relaunches 'Grow and Sell' gardening kit scheme
Retailer is also launching its first gardening-themed customer magazine
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NewsCaptain Birdseye to return as brand overhauls core range
The relaunch has been billed by Birds Eye as one of the “most significant” initiatives in its history
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NewsMcCoy's gets £3m 'When Flavour Calls' TV campaign
The ‘When Flavour Calls’ push is spearheaded by a new TV ad
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Comment & OpinionDavid Mitchell helps play up the benefits of juice for Tropicana
As Little Glass is filled with Tropicana’s finest, comedian David Mitchell quizzes it about juice’s benefits
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Comment & OpinionPrice isn’t everything… as our Britain’s Biggest Brands report shows
Targeted, creative and well-invested marketing has never been more valuable
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NewsBacofoil launches first TV ad in 30 years with non-stick push
The ad made its debut yesterday and is running across 60 channels
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NewsJameson links with James Earley for St Patrick's Day bottle
The limited edition label focuses on the river bridges of Dublin
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NewsMorrisons 'Makes It' for Easter in food-making TV ad
Ad marks the start of Morrisons first campaign with Publicis London
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NewsCrabbie's to team up with Scottish Rugby in sponsorship deal
The agreement will see the brand with pouring rights at BT Murrayfield
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NewsHaribo puts focus on favourites in Starmix prize promotion
Fans can vote each day for hearts, rings, cola bottles, bears or eggs
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NewsEaster chocolate events unveiled by retailers
Asda this week kicked off a major Easter push with a new 60-second ad featuring a 30ft chocolate hen
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Comment & OpinionBrands should tap commercial power of making people happy
If brands made people feel happy about their potential purchase, it could stimulate that ‘must have it now’ feeling
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NewsTropicana reveals Little Glass fruit juice marketing campaign
The brand hopes to educate consumers about the nutritional benefits of fruit juice
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Comment & OpinionKraft did something smart with reformulation - did you notice?
There’s nothing quite like a recipe change to upset some people