All Marketing articles – Page 206
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Analysis & FeaturesWhich brands are getting it right on social media?
The industry has recruited many social media followers and fans – but how can they actually engage with them?
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Analysis & FeaturesCan Bud Light win over UK drinkers this time round?
Even in an age of obesity, the low-calorie message may misfire
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NewsWaitrose trials video shelf-edge ticketing
The supermarket has started a 12-week trial at its store in Trumpington, Cambridge
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NewsBirds Eye invests £7.1m to reassure over frozen chicken quality
The push represents the brand’s biggest ever investment in frozen chicken
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NewsAir Wick kicks off £2m push for V.I.Poo loo spray
Available in Fruity Pin-Up, Lemon Idol and Rosy Starlet variants, the 55ml spray can be used up to 100 times
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NewsKit Kat adds peanut butter to bagged Bites range
The brand is also offering the chance to win a personalised four-finger bar
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NewsBerry Bros. & Rudd unveils second limited-edition wine label
As many as 4,000 bottles of Good Ordinary Claret have been released featuring Bacchus
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NewsAbsolut launches ‘gemstone’ limited edition bottle
Absolut Facet has cobalt-coloured glass with an asymmetric design to catch light
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NewsSlimFast marks 40th year with Advanced Vitality Shakes range
The NPD will be backed by a £4.2m push starring X Factor winner Alexandra Burke
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NewsQuorn extends meat-free range and redesigns packs
Revamped packaging featuring a ‘modern’ slate-and-orange design will roll out from 1 March
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NewsHolly Willoughby signs up as Diet Coke brand ambassador
The This Morning host will lend her voice to ‘an exciting programme’ of promotional activity
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NewsAquafresh reveals Comic Relief-branded packs and promotion
From now to the end of March, 10p from the sale of every specially themed box will be donated to the charity
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Comment & OpinionGalaxy pierces hearts with gorgeous Valentines ad
Valentine’s Day may have passed, but it’s still possible to be struck by Galaxy chocolate’s beautifully made ad
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NewsSainsbury's #fooddancing ad proves a hit on Twitter
The 6,788 mentions on Twitter since launch on 18 January are overwhelmingly positive…
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NewsNew Co-op ad champions Fairtrade and British sourcing
The society is targeting a million new members by the end of 2017 - a year ahead of its original plans
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NewsCaptain Birdseye to front £4m campaign for coated fish
Iconic character has been limited to promoting fish fingers until now
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NewsLucozade Zero to add Original flavour and launch £7m push
The new variant was the ’by far the most requested’ after the range’s launch last spring
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NewsAlessandra Ambrósio to promote Cîroc vodka globally
The activity will include exclusive moments with the supermodel shared across the brand’s social media
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NewsPG Tips launches Comic Relief #1MillionLaughs push
Shoppers will be able to message the brand’s Monkey via a Facebook chatbot
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NewsJimJams spread prepares Healthiest Pancake Day Ever push
A month-long series of events will be held in Tesco from 13 February