All Marketing articles – Page 208
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NewsASA upholds Sainsbury's complaint over Tesco Brand Guarantee ad
Tesco told minimum purchase requirement information was not clear enough
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NewsCarlsberg calls Taxi for Euro 2016 Export pack design
The silver and white packaging features feature a football boot
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NewsMighty Marmite offers free egg cups in breakfast promotion
The superhero-themed egg cups aim to push the spread as a breakfast option
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NewsUK dairy set to be boosted by generic marketing
The AHDB board will discuss funding options for a promotional push alongside industry representatives on 16 March
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NewsJoey Essex fronts 'Deliciously Thick' Cup a Soup adverts
The campaign has been designed to resonate with ‘younger shoppers’
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NewsThe Great British Crisp Company drops 'Cornish' from name
The brand focuses on flavours inspired by classics of UK cuisine
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NewsKitchen Table Projects links with M&S for pitching 'bootcamp'
Start-ups will have the chance to pitch for a listing with the retailer
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NewsAsda and Sainsbury's to install contextual advertising screens
Asda and Sainsbury’s are introducing digital contextual advertising screens at their stores
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Comment & OpinionInternational Women's Day is an opportunity for marketers
IWD has been increasing in profile and is the annual focal point for a number of debates about gender equality
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Comment & OpinionThe fashion for innovation: what food and drink could learn from the catwalk
A couple of big brands recently failed in legal attempts to keep their ideas for themselves
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NewsThatchers renames Haze cloudy cider and readies relaunch push
Cloudy cider’s popularity is up and rising, says the drinks brand
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NewsMarmite celebrates Mother's Day with personalised jars
Available from the brand’s Facebook page for £4.99, each label features pink roses
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News
Brand Belief kicks off second A Better Breakfast roadshow
The event includes Belvita, Jordans, Marmite and PG Tips
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NewsMaille mustard introduces posh packaging for Easter
Two limited edition labels aim to push the brand’s premium credentials
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NewsGo Coco looks to boost supermarket listings with HSG deal
Coconut water brand hails a ‘significant milestone’ for its business
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NewsMaoam launches 'fun' Full On… Till It's Gone TV ad
The slot starring a dancing young man will run for 10 weeks
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Analysis & FeaturesWill 'grass-fed' grow into more than a lush niche?
More products now carry the claim but shopper appeal is unclear
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NewsHeinz takes a fresh shot at Hellmann's with new mayonnaise
Available in standard and light, the mayonnaise will come in a barrel-shaped glass jar in 480ml and 710ml sizes
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NewsJTI scheme to support retailers through tobacco rule changes
Japan Tobacco International is launching an initiative to support retailers ahead of the new EU Tobacco Products Directive
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NewsIndie Beer Can Festival announces competition finalists
The winners will be revealed on 12 May in London