All Marketing articles – Page 207
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NewsBlossom Hill adds Zinfandel fizz for Valentines and mums
The limited edition range features colourful bows tied to the bottle necks to create a festive vibe
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NewsShaws of Huddersfield plays up history with redesign
Caramelised Red Onion Chutney NPD is set to be the new look’s ‘signature’ product
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NewsMcCain hosts Emmerdale-themed Village Raffle promo
Ten Mini Countryman cars are up for grabs, as well as Emmerdale set tours and gastro pub dinners
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NewsWalkers kicks off Champions League TV ad campaign
A new ad features football fans gathered in a variety of locations to watch a match
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NewsBear Nibbles turns Alphabites box into bear with redesign
The revamp has clearer focus on the cereal brand’s nutritional credentials
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NewsCaterforce updates image with new logo and strapline
Rebranding aims to position itself as a “group with increased confidence’
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NewsUp&Go kicks off campaign to promote new look
The ’significant’ spend covers press, OOH, radio, PR and social media
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NewsHiggidy brightens up its pie packaging
A flap on top of the box lifts up to show off the product and introduces a new strapline
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NewsTriathletes Alistair and Jonathan Brownlee in Aldi partnership
The brothers join other Team GB members in supporting Aldi’s Get Set to Eat Fresh educational programme
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NewsBabybel gets limited edition range for Comic Relief
Brand has raised more than £1m for charity appeal over past 10 years
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NewsUS nut brand Planters kicks off first UK multimedia campaign
With a £2.5m spend, the push has begun with a 30-second ad featuring an animated Mr Peanut
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NewsCo-op tackles kitchen skills gap with web lessons
The Now Cook It mobile-enabled website went live today, following its partnership with YouTube cooking channel SORTEDfood
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NewsPukka Pies relaunches retail range with £8m media push
The brand aims to ramp up its grocery presence with pack redesign and ‘oozier’ fillings
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NewsSteve Challouma becomes Birds Eye marketing director
He has been promoted from category general manager of the Nomad portfolio
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Comment & OpinionKeep up with Amazon; Sugar regulation dystopia
With the launch of Dash a few years ago, and now its API and integration on Amazon in a digital format
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Comment & OpinionSainsbury's Food Dancing ad is a brave departure - I like it
Some Waitrose customers joke that “Sainsbury’s was invented to keep the chavs out of Waitrose”
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NewsAsda to use Walmart tech for targeted online ads
Drinks giant Lucozade has become one of the first to take advantage of the technology
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Comment & OpinionJudge Anna makes a good call for Arla Skyr
Iceland (the country) is a dream come true for advertisers. Think of all the good associations!
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NewsWrigley adds Very Berry variant to Starburst portfolio
The NPD comprises a mix of strawberry, raspberry, blueberry and cranberry flavours
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Comment & OpinionShane Meadows has highlighted the Co-op's brilliant campaign
As foundations for a new campaign go, The Co-op’s seems to be made of stone