All Marketing articles – Page 205
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Comment & OpinionIdris Elba kicks off aspirational Purdey's campaign
Landing Idris Elba to promote your product is a big deal – and he’s fronting Purdey’s digital ‘Thrive On’ push
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NewsBorder gives biscuits line-up a colourful new look
The brand’s biggest drive to date will introduce characters The Biscuitiers
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NewsR&R Ice Cream to relaunch Kelly's of Cornwall Parlour selection
Revamp includes four extra flavours, a new-look logo and redesigned tub with a clear lid
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NewsMars Petcare gives Dreamies cat treat range a bright new look
Revamped packs feature a fresh logo and an updated cat character…
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NewsPopchips launches humorous 'Be a Bit Good' ad campaign
Campaign urges consumers to choose a healthy lifetyle over fad diets…
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NewsFisherman's Friend teams up with Alfie Boe for TV push
The small screen appearance, the brand’s first in four years, emphasises the strength of the Lancashire lozenge
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NewsWomen more susceptible to "packaging gimmicks", survey reveals
The survey also revealed that 88% of specialists are proactively looking at packaging innovation to attract new customers
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NewsCoca-Cola admits shopper confusion as it reformulates Life
Coca-Cola is changing the recipe of Coke Life after admitting half of consumers don’t understand what the product is
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NewsFray Bentos to be 'reimagined' with new marketing strategy
First step is a sponsorship campaign on ITV4
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NewsMondelez raises brand clout in candy with Maynards Bassetts
Mondelez will create a new power player in the sugar confectionery category when it merges its two biggest brands
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NewsTyphoo launches first digital advertising campaign
The push was created by Mediareach Advertising
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Comment & OpinionAnalytics can win you new customers
No company in the consumer industry can grow solely by retaining customers
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Comment & OpinionWhy Heineken wants to make moderation 'cool'
Committed to a dry January? What if we could make moderation cool all year long?
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Comment & Opinion‘The British food industry is coming’ – but detail is thin on the ground
We don’t yet know how much its budget will be, where it will be based, who will staff it, and how staff will be deployed
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NewsTiger beer roars for Chinese New Year
Heineken is seeing in the Chinese New Year with a limited-edition, Asian-inspired bottle design for Tiger
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NewsI Am Souper gets 'edgy' first ATL marketing campaign
Brand claims to provide twice as much protein as its rivals
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Comment & OpinionCreme cracker as Cadbury launches Egg pop-up in Soho
Stunned by the fallout from its switch to non-Dairy Milk chocolate, Cadbury is shelling out for a Creme Egg pop-up
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Comment & OpinionMarmite: you either love it or hate it. Or are OK with it
Some 15% of respondents say Marmite is ‘ok/edible not g8’
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NewsLondis launches Price Drop value campaign across brands
New Londis marketing campaign aims to drive footfall at the start of the year
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NewsCoke takes ‘one brand’ marketing global with new campaign
New campaign will for the first time see Coke, Diet Coke and Coke Zero appear together in 10 TV ads across the world