All Marketing articles – Page 203
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NewsJames Martin teams up with Asda to 'cook up fresh approach'
First TV campaign featuring the chef will hit screens in June
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NewsGlobal tobacco company JTI rolls out Logic PRO ‘tank’ e-cig
The vaping device is to be supported by TV and outdoor activity
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NewsASA bans Tiana from using 'guilt free sugar substitute'
The phrase breached CAP Code rules on food nutrition claims, says ASA
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NewsCadbury singles campaign puts Crunchie back on TV
The three-year promotion will see a £6m in the first year alone
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NewsPaddy's Bathroom characters enjoy wash-time in first TV ad
The 30-second cartoon commercial is airing on children’s channels Nick Jr and Nick Jr Too
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NewsGary Lineker gets his kit off across Leicester with Walkers
Digital screens show the apparently naked presenter with only crisp packets to conceal his modesty
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Comment & OpinionUp for the Queen's birthday bashes?
With the Queen 90 this week, what better time to tempt consumers with a Corgi-inspired cake or two?
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NewsSilver Spoon combats falling bagged sugar sales with overhaul
The new-look packs include face-like features on the familiar spoon motif
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NewsWonky fruit & veg heralds dawn of a more honest age
Tesco’s decision to extend its Perfectly Imperfect brand of wonky veg into fruit is a wider reflection of brands
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Analysis & FeaturesIs Mars label move inspired leadership - or an own goal?
Rival suppliers were left aghast, but does ‘occasional only’ stack up as an effective strategy to tackle health regulatory threats?
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NewsAsda links with Umbro for exclusive summer sportswear deal
Retailer aims to capitalise on the run-up to the Euro 2016 tournament
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NewsBisto helps the heroes with new on-pack promotion
Kerry will donate £5 to Help for Heroes for every winning code entered on its website
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NewsAnna Hale made Northern Europe marketing head at GSK
Hale first joined GSK in 2006 as category director on respiratory health
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NewsPersil and Stork get royal designs for Queen's 90th birthday
They are among seven Unilever brands to hold a royal warrant of appointment
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Comment & OpinionAll-you-can-eat fries, sir? McDonald’s of the Future turns ‘unhealthiness’ into sassy marketing
Amid all the public pressure and handwringing over the state of the public’s waistline, there’s room for a counterintuitive manoeuvre
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NewsPall Mall cigs get Taste Plus Filter in range upgrade
The brand has hailed the redesign as a ’first-to-market innovation in the UK’
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NewsFoster's airs 'Drycleaner' commercial 'For the Thirsty'
Ad comes ahead of new on-pack promotion to win ‘Epic Experiences’
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NewsPeter Andre heads up Oykos Whip 'n' Mix luxury mousse push
Brand has also signed up Peter Andre as part of a £1m marketing push
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NewsMcCain fries revamp turns Micro into Quick
The former McCain Micro Chips range is being rolled out under its new Quick Chips name from this week
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Comment & OpinionDefra u-turn on animal welfare is regressive
Your article about Defra’s u-turn on animal welfare guidance is one of the few balanced pieces we’ve seen