All Marketing articles – Page 198
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Comment & OpinionQuality Street outcry should teach brands to be creative when communicating change
With reformulation high on the agenda, more brands will require effective ways to communicate change
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Comment & OpinionGary puts the thick into thick cut for McCoy's
McCoy’s has updated its ‘flavour calling’ campaign to promote its new thick cut crisps
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NewsIsla Negra wine links with English Heritage for on-pack promo
The neck collar drive comprises 2.5 million bottles
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NewsVictoria Southern made Kerry kids' dairy snack marketing head
Promotion follows five years working across Kerry Foods’ meat portfolio
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NewsSpar launches digital tools for Halloween marketing
In the run-up to Halloween, Spar will be running digital marketing initiatives online for kids
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NewsWaitrose adds Top Rated customer reviews to products
The new Top Rated campaign highlights products that have been given its top 5-star rating
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Comment & OpinionAldi and the art of minimalism
The discounter is making waves with its first ever TV ad in Germany - featuring neither products nor price messages
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NewsMary Berry's Bake Off exit has "weakened value"
The show is now “tarnished” according to retail marketing expert Catherine Shuttleworth
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NewsActivia gets premium makeover and new 'Live InSync' tagline
The French dairy giant said the revamp would create a more premium “aspirational lifestyle brand”
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NewsWrigley signs up to Bin it for Good litter initiative
Scheme aims to reduce litter and raise money for charity
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Comment & OpinionZero to iconic design in less than a decade
Easyfairs recently commissioned a study revealing Britain’s top 10 most recognisable brands’ packaging
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NewsNuva flavoured water highlights sugar-free status in poster push
The drive’s poster features a woman ‘showering’ in sugar
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NewsMorrisons and Unidays link for 10% student discount trial
dailyThe discount covers most grocery items excluding fuel, tobacco and related items, spirits, medicines and vending machines
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NewsCostcutter set to undergo extensive rebranding with new logo
The symbol operator has registered ’Shop the way you live’ as well as a new retro-inspired logo
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NewsAlpro rebuked by ASA over marketing tweet by AJ Odudu
The advertising regulator upheld a complaint about a Twitter post featuring an Alpro Go On pot
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NewsCo-op officially starts 5:1 membership proposition today
The new blue card has been dispatched to more than five million active members
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NewsJon Evans to oversee marketing at Lucozade Ribena Suntory
He previously held a number of senior marketing roles at Britvic
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NewsGlaceau Smartwater partners with Crowdit and Mapway apps
The brand is sending out push notifications to customers within 500m of outdoor adverts in Chelsea and Hoxton
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NewsHeinz canned soup set to get makeover for Love Soup push
The £10.6m campaign is set to kick off on 1 October
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NewsCaptain Birdseye's back! And he's battling a hungry octopus
You can tell the beardy seafood fan is the star of this ad because it begins with a jazzy musical stab