All Marketing articles – Page 195
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Comment & OpinionThis 'millennials' marketing term is utter nonsense
Sir, To fall for the ‘M’ word is to fall into classic ‘generation-caging’
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NewsBudweiser gets Statue of Liberty cans for six weeks
The design will be available until the end of this month
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Comment & OpinionBattle of the cookery competitions is good news for fmcg brands
Proof will be in the pudding to see which food programme rises to the top, meanwhile supermarkets had better start stocking up on ingredients
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Comment & OpinionJackie Stewart helps make Heineken’s abstinence message cool
Heineken has made waves with ads showing people not drinking its beer
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Comment & OpinionWhy KFC will benefit from ad backlash
KFC’s new ad has prompted numerous complaints from consumers. But the brand need not worry, says Joe Wade of Don’t Panic
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NewsJW Filshill kicks off 'Leading The Way' video marketing push
The first video will be available for viewing from 8 August
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NewsVegan campaign ad ruled 'unlikely to mislead'
The ASA did not uphold complaints over an ad by campaign group Go Vegan World, which carried a headline stating ‘Humane milk is a myth. Don’t buy it’
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Comment & OpinionWould the Brits go for Brandless?
We’ve all come across a retail concept that makes you ask: ‘Why didn’t we think of that?’
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NewsASA raps Beer52 over ‘degrading’ YouTube video
The watchdog said the promotional film encouraged excessive drinking
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Comment & OpinionBake Off ad deal doesn’t bode well for new show’s impact
Is this proof the show’s star appeal has fallen at the first hurdle?
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NewsBuckfast Tonic Wine fans launch app to locate nearest stockist
The app, Find Me Bucky, can be purchased from the iPhone App Store and Google Play for Android…
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Comment & Opinion‘Beer for her’ is a case study in how to misjudge marketing
The brainchild of a woman, Martina Šmírová, Aurosa comes in an ’elegant and beautiful bottle’, just what the lady ordered - or is it?
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Comment & OpinionOpera singers party to pizzeria prank
Saclà teamed up with Aldo Zilli to deploy opera singers at Firezza in Soho
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Comment & OpinionSodaStream's plastic bottle message gets seriously confused
Despite controversy over its May Game of Thrones pastiche, SodaStream is maintaining a GoT link with this ad
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NewsFood & drink firms urged to enter Queen's Awards for Enterprise
Currently in their 50th year, the awards recognise and celebrate outstanding achievement
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Analysis & FeaturesFive contemporary ads that would risk the ASA’s wrath
We take a look at recent ads that may fall foul of the regulator’s proposals to combat sexism
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NewsAdverts face ASA clampdown on gender stereotypes
Watchdog also plans to get tough on suggestions it is acceptable for young women to be “unhealthily thin”
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NewsSainsbury's encourages midweek BBQs with outdoor campaign
The campaign was led by Omnicom Media Group’s planning and media buying network PHD
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NewsBrewDog loses legal battle over name of Elvis Juice beer
The Intellectual Property Office ruled the beer’s name risked “a likelihood of indirect confusion” with the late singer
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NewsPrinces and Crown link up for Love Canned Food drive
The aim of the campaign is to communicate the advantages of buying canned food