All Marketing articles – Page 195
-
NewsLRS brings back Ribena Winter Spice cordial
More than 7% of Ribena is already consumed hot, says the brand
-
NewsWelsh tea brand Glengettie launches radio adverts
Campaign will be aired on Heart, Capital, The Wave and Swansea Sound and voiced by Stella star Di Botcher
-
NewsCarabao energy drink adds apple flavour and sponsors EFL Cup
Cup will be called the Carabao Cup for three seasons from 2017/18
-
NewsMorrisons to launch two Christmas ads focused on family
The ads will make their debut on the retailer’s Facebook page before being aired on TV
-
NewsUnilever to carry European Vegetarian Union insignia
The tie-up will see about 500 of the fmcg giant’s products bearing the insignia
-
NewsASA labelled 'toothless' after dropping Kellogg's ad probe
The Kellogg’s Great Starts Olympic ad attracted a complaint to the ASA last month
-
NewsTesco gives app developers access to product information
The nutritional information can be used by a raft of developers looking to launch new healthy eating smartphone apps
-
NewsTwinings pumps £17m into drive for fruit and green tea
November will see the rollout of new-look packaging for the brand’s fruit, herbal and green variants
-
NewsAndrex backs Classic Clean loo roll with new TV ad
The relaunched tissue is the brand’s ‘biggest product upgrade in 60 years’
-
NewsNature Valley partners with Barclays ATP tennis
The brand will be a ‘gold partner’ at the event from 13-20 November at the O2 in London
-
NewsTesco readies 'most aggressive' Black Friday deals push yet
Tesco was forced to apologise to customers in 2015 as its deliveries buckled under the volume of orders from Black Friday
-
NewsHolland & Barrett campaign aims to help boost immune systems
Holland & Barrett poses the question Are You Winter Body Ready? with polar bear in shop windows
-
Comment & OpinionHow fmcg companies can be seen by shoppers
Fmcg companies have for a long time put effort into understanding consumer needs and occasions
-
-
NewsBuzz Aldrin lands for latest Quaker Oats campaign
The second man on the moon is the star of the push for the PepsiCo brand
-
NewsMüller renews backing for British Athletics
Dairy giant will also back NBA basketball match in London on 17 January
-
NewsSanex advert banned over misleading moisturising claims
Ruling follows complaints from skincare giants Beiersdorf and Unilever…
-
NewsRustlers readies £2.5m campaign and 80 Years of Torment ad
The Kepak Convenience Foods brand hopes to add £50m to the micro-snacking category
-
NewsHeineken offers BT Sport prizes in Champions League promo
A weekly draw will see a total of 4,500 people bagging half-price BT Sport subscriptions
-
NewsGSK launches cold and flu awareness push, revamps Oilatum
TV ads will focus on Day & Night Nurse and Beechams Max Strength Sore Throat Lozenges