All Marketing articles – Page 199
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Comment & OpinionWe can already learn lessons from the Christmas ads
It’s not over until the last reduced mince pie is sold, but the fierce battle to dominate share of voice at Christmas is approaching its endgame, says Martijn Bertisen of Google
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Comment & OpinionPepsi takes to the waves for a non-traditional Christmas ad
It’s been a tough year for Pepsi, what with all that Kendall Jenner unpleasantness
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NewsUK ‘key’ for Frank’s Redhot and French’s despite sales dive
The supplier said sales of the table sauces had been adversely affected by UK store supply
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NewsFeedback attacks Tesco Farms brands as 'Total Bull'
Lobby group Feedback has awarded the supermarket what it claims is the first of a series of Total Bull awards
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NewsLucy Husband to lead market development at Scotland Food & Drink
Husband will help spearhead its new UK market strategy to drive growth opportunities for Scottish suppliers
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NewsPortman Group rebukes Tiny Rebel for 'fizzy pop' style can
Tiny Rebel’s Cwtch ale 330ml can features a drunken-looking bear slouched below colourful graffiti…
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Analysis & FeaturesSpot the difference: Eastern Europeans say brands sell them sub-standard products
For years, Eastern European consumers believed they were being sold inferior versions of top brands. Were they right?
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NewsAllied Bakeries strengthens craft appeal of Allinson’s
Allied Bakeries says Allinson’s relaunch has met with a “positive response”
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NewsWalmart drops Stores from its name to become Walmart Inc
The US giant will cease to trade as Wal-Mart Stores Inc and become Walmart Inc to better reflect its ecommerce business
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NewsMr Sheen makes TV comeback with first live-action advert
The £800,000 Back to Banish Dust push kicks off this evening (4 December)
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NewsCauli Rice rebrands as Fullgreen to go ‘beyond cauliflower’
The changes will take effect from 11 December to better reflect the portfolio’s all-natural ingredients, said the brand
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NewsChambord launches two gift sets and Christmas in-store push
Chambord is mounting a festive push and has launched two limited-edition gift sets
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NewsPernod Ricard unveils Alexa 'What Cocktail?' skill
The service provides interactive cocktail recipes, serve suggestions and occasion-specific recipes
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NewsJJ Food Service shows off potato sustainability in new push
JJ Food Service has sold one million cases of the chips this year
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NewsHeinz in hot water over nutrition claim in Beanz TV ad
The ASA upheld three complaints that the commercial featured “a non-permitted nutrition claim”.
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NewsYorkshire Provender festive soup supports Centrepoint
For every pot of Christmas Turkey Soup With All The Trimmings sold, 20p will go towards the charity
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NewsBranston teams up with baker for cheese & pickle mince pie
The pie comes as part of the condiment brand’s ongoing Please the Cheese campaign
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NewsPeak-time ban on junk food ads ‘disproportionate’
Obesity Health Alliance has called on the government to restrict HFSS adverts where children are most exposed to them
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NewsLaila readies Rice for Life blood donation drive
The campaign with the NHS hopes to attract thousands of black, Asian and multi-ethnic blood donors
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Comment & OpinionGet ready for a new era in grocery retail
If you haven’t seen the opening scene of TV series The Newsroom, then watch it now