All Marketing articles – Page 199
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NewsWaitrose sizes up other locations for hit supper clubs
The “overwhelmingly positive feedback” has prompted Waitrose to weigh up taking the concept to other locations
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Comment & OpinionBoth sociable and secure can play the game
The FA Cup may be a 146-year-old sports competition, but business is bigger than ever for brands
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Comment & OpinionIdris Elba adds levity to Purdey's #ThriveOn campaign
The gloomy, gritty monochrome visuals of last year’s ad remain – but the inspirational message has taken a light-hearted turn
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NewsYorkshire brewer Theakston seeks trademark for ‘Lunatic’s Broth’
The move relates “only to a piece of internal IP housekeeping” according to the business
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NewsThe Co-op plays up British meat provenance in new TV ad
This month Co-op switched all its own-brand fresh meat to British, including ready meals, pies and sandwiches
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NewsWaitrose pushes on with digital services in Ecrebo deal extension
The supermarket is set to roll out digital receipts and more personalised offers at the till
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Comment & OpinionCan the Bake Off boost live on after Mary? The industry needs it to
The Great British Bake Off became an institution, even the Royals were rumoured to watch it. But now she’s gone the show badly needs another secret ingredient when it relaunches on C4
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NewsBooths launches site to deliver hampers all year round
The site will offer a selection of five hampers, five gift boxes and eight champagne and wine gifts
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NewsTesco plans new vegan logo for own-label products
The move comes two months after Asda become the first UK supermarket to use The Vegan Society trademark on its products
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NewsMusgrave looks to raise profile with new brand identity
Rebrand celebrates launch of the business 140 years ago
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NewsCCEP pushes Coca-Cola Zero Sugar with largest ever sampling
The summer-long activity will see more than five million miniature cans handed out
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NewsGreggs promotes low-cal range with 'salad dressing' couture
Models dress in salad ingredients to celebrate launch of Greggs summer salads
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NewsAmazon trademark applications indicate checkout-free plan for UK
The online retailer filed a trademark for the slogan ‘Every queue is a defect’ on 11 May
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NewsMarket Porter site rebrands to reflect quality of food
The online delivery company will change its name to Heartier next week
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NewsBelton Cheese targets more listings with 'Farm' revamp
Belton has also undergone a packaging refresh, with a new logo and strapline
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NewsTesco urges customers to round up bill for charities
Staff grumble about move to support Little Helps to Healthier Living campaign
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NewsFinding the right balance
Sir, Retailers like Tesco are now acknowledging the pressure suppliers are under due to Brexit
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Comment & OpinionThe changing nature of brand trust
In today’s querulous, noisy world, ‘do we have enough trust with customers?’ is a fundamental question for brands
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Comment & OpinionCaptain Morgan and pals don’t let rank spoil the fun
Basically, it’s a lot of people in a bar saying the word ‘captain’
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Comment & OpinionCadbury and Nestlé’s chocolate court battle: give us a break
Stefano Agostini, Nestlé’s new CEO of UK & Ireland, will have enough priorities on his plate when he takes over in July, so trying to trademark the shape of its Kit Kat shouldn’t be one of them