All Marketing articles – Page 199
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NewsKraft Heinz puckers up for 'emotional' Love Soup campaign
Kraft Heinz is set to spend £10.6m to drive ‘category reappraisal and emotional engagement’ in canned soup
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Comment & OpinionThe Channel 4 Bake Off opportunity
Sir, C4 will be looking to recoup its investment with sky-high costs for advertising and endorsements
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Analysis & FeaturesMilk Does Good: how milk marketing can rise above
Move over milk moustache. It’s time to give dairy a 21st century makeover. So we challenged RPM to create a more uplifting…
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Comment & OpinionDigital is the way forward for loyalty
Despite looking at several loyalty propositions I have not found one yet that can be made to work in c-stores
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NewsAsda's That's Better is a 'phantom promotion' say critics
The retailer said last week it had cut the price of thousands of lines by an average of 15%
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NewsWaitrose backs Food for Thought programme in Scotland
Waitrose says many of its partners will be volunteering and it will be providing tours of its shops
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Comment & OpinionBake Off’s move to Channel 4 brings big opportunities – but brands have to strike a careful balance
Brands are already licking their lips now they can advertise around the blockbuster show
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NewsJosé Mourinho stars in Guy Ritchie-directed Heineken TV ad
Prep Talk is the latest instalment in the brewer’s Champion the Match campaign
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NewsThe Co-op gets ready for Brexit during British Food Fortnight
The event is being subtitled ‘Building the British food brand in preparation for Brexit’
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NewsRed Bull UK & Ireland sales hit as marketing spend falls
Red Bull put this “mixed” performance down to the “highly competitive” UK marketplace
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Comment & OpinionMars disability push pays off in new Maltesers ads
It’s hard to fault Mars’ intentions with its promise to include more disabled people in its ads
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NewsAldi promotes its CSR credentials in a new consumer campaign
The new TV campaign will also have a focus on premium products
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NewsM&S applies to register 'M&S Make Every Moment Special'
The slogan has been used as an internal mission statement for some time
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News'Antibiotic-free' meat range eyed by Morrisons
The retailer has registered the phrase ‘Morrisons Raised Without Antibiotics’ as a trademark
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NewsMüller launches first campaign for Frijj brand
First TV ad in three years for brand aims to deliver double-digit sales growth
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NewsLucy Jones joins forces with Princes for fish and fruit push
The push is scheduled to kick off on 9 September across press, radio and digital
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Comment & Opinion‘Thinking diversely’: why a new approach will be good for business
Mars’ new ad for Maltesers shows how diversity can be done well
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Comment & OpinionReal-time trend data is vital for maximising sales
It’s back to school with a vengeance for retailers. The next quarter is filled with key dates
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NewsWrap launches initiative to reduce food waste in London
The campaign aims for joined-up thinking on food waste, recycling and healthy eating
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NewsHello Fresh to boost chefs' profiles with cookalong events
The recipe box company will run four cookalongs this month starting from tomorrow