All Marketing articles – Page 197
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Comment & OpinionArla Protein's long take offers a relatable fitness hero
The trouble with ads for fitness products is that the healthy stars too often come over as smug and unrelatable
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NewsSainsbury's looks to drive Argos awareness with pop-up shops
Sainsbury’s CEO Mike Coupe said his ambition was to put an Argos concession or click & collect point in all supermarkets
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Comment & OpinionThe Co-op’s Sortedfood cooking guidance is sorely needed
Supermarket goes back to basics to teach a new generation healthy cooking skills
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NewsHovis rolls out Trolls movie promotion across 8m loaves
One shopper will win a family holiday to Los Angeles
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Comment & OpinionNew Oxo ad shows Premier Foods is becoming more youthful too
It’s not just mums who cook for their brood these days
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NewsThe Co-op and Sortedfood look to improve millennials' cooking
Co-op research found one in four millennials were not interested in learning how to cook
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NewsOxo family updated in new £3m ad campaign from Premier Foods
The new slots, which will run until February, see both parents preparing meals
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Comment & OpinionCould your ad be one of our Top Campaigns?
The Grocer has completely revamped its Top Campaigns coverage for this year – and we want you to enter your finest work
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NewsWarburtons creates crumpet dinosaur for children’s book
The bakery giant’s construction was revealed at The Natural History Museum
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Comment & OpinionGeorge Clooney and Ian McShane are having fun with Nespresso
George Clooney has a new co-star – and a better premise – in his latest Nespresso ad
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NewsCosta Coffee set to kick off its Never a Dull Cup campaign
Making its debut during The X Factor, the new TV ad focuses on the company’s baristas
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Comment & OpinionShopper mindsets take marketing beyond demographics
What was once typical of the grocery sector is becoming increasingly irrelevant
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Comment & OpinionBake Off needs a strategic marketing approach
This year, The Great British Bake Off is offering more drama than usual – good news for grocers and supermarkets
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NewsWilliam Grant & Sons unveils new look for Drambuie
The revamped bottle features Jacobite illustrations to depict the liqueur’s 270-year-old Isle of Skye provenance
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News'That's the Co-op way' ad push highlights ethical sourcing
Multimedia campaign launched on Friday with TV, outdoor and press elements
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NewsSainsbury's 'Gary' vegan cheese takes social media by storm
Supermarket jokingly rebrands free-from cheese on Twitter following Facebook rant
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NewsUm Bongo adds moustache packaging for Movember push
Featuring Um Bongo’s cartoon animals wearing moustaches, the special packs will be available from 15 October
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NewsOcado and Vitality link for 'healthy food' discounts
Vitality members will get free delivery on their Ocado orders if at least 30% of the spend is on healthy food
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NewsHeston at Waitrose gets major makeover and extension
Waitrose is relaunching its Heston at Waitrose range with more products and new “quirky” packaging
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NewsPot Noodle ready to kick off Boom Pot on-pack push
The promotion will offer shoppers the chance to bag on of 42,000 portable speakers