All Marketing articles – Page 193
-
Comment & OpinionTime for campaigners against Olympic junk food and booze sponsorship to get real
The tough economic climate means it’s harder than ever to make the case against sponsorship
-
NewsStrongbow reassures health campaigners over Team GB sponsorship
Twenty key health campaigners fear the activity links sport to alcohol in children’s minds
-
NewsAldi says Olympic link has boosted fresh sales by a fifth
Discounter says Team GB sponsorship has had significant impact on sales
-
NewsRubicon gets Light & Fruity range ‘with half the sugar’
And Rubicon Spring unveils its Fruity Fling TV ad
-
NewsThe Co-op hits halfway mark in 'Back to Being Co-op' training
Staff have now been sent membership cards for trialling
-
NewsFerrero brings back 2015’s Your Nutella, Your Way activity
The promotion will offer jars with a choice of six phrases, including ‘Thank you’ and ‘Mine’
-
NewsFDF boss slammed for backing junk food Olympic sponsorship
Health campaigners have accused companies of dominating their advertising with full-sugar product varieties
-
NewsAndrex looks to help Angola with Unicef on-pack promotion
Special packs of the brand’s toilet tissue will donate money to the Unicef Community-Led Total Sanitation programme
-
NewsWill Aldi and Lidl stumble without the cosseting factor?
Sir, Maybe Aldi and Lidl would do well to consider ‘nudges’ in the manner of Waterstones
-
Comment & OpinionHow will Brexit affect food labelling rules?
The current food labelling regime is a patchwork of EU regulations, UK legislation and case law from both EU and UK courts
-
NewsLindemans wine launches ‘Win What Makes You Smile’ push
Facebook users are invited to write in 10 words or fewer what makes them grin
-
NewsAsda uses Dr Seuss book in George back to school campaign
A range of Dr Seuss merchandise will also be available to buy in Asda…
-
NewsAsda rebuked for nappies claim after P&G complaint
The ASA ruling follows the spat earlier this year between the Pampers maker and Aldi
-
NewsBodyform unveils ‘challenging’ Trapeze feminine care advert
The commercial centres on a performance by a circus trapeze artist in a white leotard
-
NewsDarryl Hinksman appointed Westons head of customer marketing
Hinksman, currently director of sales at Purity Brewing Company, will join the brewer later this month
-
NewsFree-range producers raise alarm over cage-free egg labelling
More clarity will be needed to differentiate between barn eggs and free range as retailers phase out cages, say producers
-
NewsTetley to launch on-pack initiative to promote Smile Train
The charity funds surgery for children born with cleft lips and cleft palates
-
NewsGinsters becomes official partner of English Football League
The brand will mark the tie-up with its biggest on-pack promotion
-
NewsThatchers signs sponsorship deal with Bristol Rugby
The cider brand will feature on home and away shirts from the 2016/17 season
-
NewsMarks & Spencer completes first year of Spark Something Good
Volunteering projects in nine out of its target 24 UK cities have been completed so far