All Marketing articles – Page 209
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NewsHovis soft bread gets softer as everyday range gets a revamp
The bagged loaf has been given refreshed packaging meant to highlight its improved softness
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NewsLidl bids to drive up basket size with Stikeez Euro 2016 figures
The discounter will give out a collectable children’s football figurine for every £10 spent in store until mid-June
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Analysis & FeaturesPampers fights like with like in Aldi nappy war ads
And P&G insists attack on customer’s nappies is nothing unusual
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NewsJura adds limited edition whisky to mark Tastival's 10th year
The expression is the final Tastival bottling by distillery manager Willie Cochrane…
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NewsMorrisons relaunches loyalty card with 'Fivers' rewards
Morrisons is relaunching its loyalty scheme next week and will be dishing out rewards in the form of Morrisons ‘Fivers’
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Comment & OpinionGoogle Maps and unlocking the power of geo-location for grocery
Dunnhumby’s Jason Nathan considers the opportunities from Google’s decision to commercialise Google Maps
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Comment & OpinionBrazil to Britain: make the most of Rio 2016
Why not combine the imminent Brazilian bonanza with a bit of in-store dramatics?
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Analysis & FeaturesWill the Co-op's relaunch pay dividends?
The mutual plans to attract more members with its retro look and renewed focus on giving back to customers
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Comment & OpinionHow to beat the bullsh*t filter
The modern day consumer has developed a great bullsh*t filter to cut through all the noise
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NewsBirds Eye's birthday message for Her Majesty
Birds Eye has launched limited-edition fish fingers in celebration of the Queen’s official 90th Birthday
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Analysis & FeaturesSports and sponsorship: everyone's a winner!
Fmcg brands gain massive exposure from big sporting events. But could hurdles lie in the way?
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NewsHeinz unveils 'magic' sauces ad campaign for BBQ season
TV ad will mark the first small screen outing of Yellow Mustard
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NewsAG Barr introduces low-sugar Rubicon Spring flavoured waters
The NPD is designed to appeal to fans of flavoured water and those who prefer low-cal pop
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NewsCedric is face of Freedom Confectionery's Mallows
The 3D character was designed by CBBC collaborator Studio Liddell
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Comment & OpinionLet’s have some perspective on the clean eating ‘backlash’
The tabloids aren’t mincing their words about clean eating poster girls the Hemsley sisters today
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Comment & OpinionMcDonald's goes green with colourful Angry Birds burgers
For those wondering how on earth an Angry Birds movie will work, here’s another head-scratcher
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Comment & OpinionMaltesers adds bite with 'light side' campaign
Maltesers has a history of female-focused ads in which the protagonists are ‘naughty’ in some way
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NewsCo-op launches summer ad campaign to support rebrand
TV ad Be As Unpredictable As Summer targeted at millennials
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NewsKopparberg Fruit Lager gets multimillion-pound art push
The Shoreditch event will be followed by a three-part live music series
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Comment & OpinionSummertime trends: five things we learned at the BBC Good Food show
Insects, lunchboxes and seaweed just some of the big influences