All Marketing articles – Page 209
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Comment & OpinionHow will Brexit affect food labelling rules?
The current food labelling regime is a patchwork of EU regulations, UK legislation and case law from both EU and UK courts
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NewsLindemans wine launches ‘Win What Makes You Smile’ push
Facebook users are invited to write in 10 words or fewer what makes them grin
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NewsAsda uses Dr Seuss book in George back to school campaign
A range of Dr Seuss merchandise will also be available to buy in Asda…
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NewsAsda rebuked for nappies claim after P&G complaint
The ASA ruling follows the spat earlier this year between the Pampers maker and Aldi
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NewsBodyform unveils ‘challenging’ Trapeze feminine care advert
The commercial centres on a performance by a circus trapeze artist in a white leotard
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NewsDarryl Hinksman appointed Westons head of customer marketing
Hinksman, currently director of sales at Purity Brewing Company, will join the brewer later this month
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NewsFree-range producers raise alarm over cage-free egg labelling
More clarity will be needed to differentiate between barn eggs and free range as retailers phase out cages, say producers
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NewsTetley to launch on-pack initiative to promote Smile Train
The charity funds surgery for children born with cleft lips and cleft palates
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NewsGinsters becomes official partner of English Football League
The brand will mark the tie-up with its biggest on-pack promotion
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NewsThatchers signs sponsorship deal with Bristol Rugby
The cider brand will feature on home and away shirts from the 2016/17 season
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NewsMarks & Spencer completes first year of Spark Something Good
Volunteering projects in nine out of its target 24 UK cities have been completed so far
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Comment & OpinionGillette gets epic with histrionic Olympic push
The ad purports to offer a glimpse into the training regimen of some of the world’s top athletes
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NewsPetrus Du Plessis gets down with Haribo's Kids' Voices
Changing Room is a 30-second ad that follows on from the events in Pitch earlier this year
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NewsDries made Tetley director of customer and shopper marketing
Tata has appointed Peter Dries as director of customer and shopper marketing for Tetley
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NewsAunt Bessie gets a makeover in 'bold' brand revamp
It comes three years after the William Jackson Food Group-owned frozen brand was last given a new look
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NewsNisa relaunches its Spin to Win competition
The competition gives customers the chance to win a range of prizes including holidays, gifts and cases of product
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Comment & OpinionLidl elegantly engages with strawberry shoppers
Lidl’s #LidlSurprises campaign has – inevitable hashtag aside – provided a pleasingly fresh take on fresh food
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Comment & OpinionWhy bakery brands can no longer rely on Mary and Paul
Is GBBO’s momentum running out?
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Comment & OpinionWhat Amazon’s personalised video ads mean for grocery retail
Video personalisation is a natural progression for the online ad marketplace, says Adam Smith of Dunnhumby
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NewsNFU fake farms complaint 'unlikely to lead to prosecution'
NFU’s complaint to Trading Standards over ‘fake’ farm branding “unlikely” to lead to any prosecutions say legal experts