All Marketing articles – Page 209
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Analysis & Features
Is Aldi rattled by rivals or just setting the record straight?
A ‘misleading’ ad came under fire but does Aldi have a point in claiming the price gap is not being closed?
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News
AnCnoc distillery teams up with fashion designer Patrick Grant
Blas is a limited-edition Highland single malt…
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News
Dr Oetker Baking launches Bake a Better Day two-part push
A #BunnyBum hashtag and giant Easter bunny bottoms will both feature
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News
Aldi joins forces with Barnardo's for Big Toddle 2016
Barnardo’s is Aldi’s nominated charity of the year
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News
Budweiser launches second year of Dream Goal
The winning effort will apppear in an ad with former Liverpool defender Jamie Carragher
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News
Cadbury Fingers new pack sizes to reflect 'changing needs'
Revamp will introduce front-of-pack ‘Covered in Cadbury Dairy Milk’ flash
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News
Lily’s Kitchen launches Dinner’s On Us petfood charity drive
Brand pledges to give away 650,000 meals for cats and dogs
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News
London egg packer fined for marketing fraud
Ziya Gorur was found guilty on four charges of egg marketing fraud at Waltham Forest Magistrates Court last month…
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News
Carling to offer 10 beer fans £5,000 holiday vouchers
The campaign will feature on more than three million can and bottle packs
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News
Waitrose will not renew England cricket sponsorship deal
Waitrose plans to focus its marketing activity on other areas
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News
Aldi launches aggressive new pricing ad campaign
Aldi also released data from Kantar Worldpanel this morning that said it was actually getting cheaper than rivals
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News
World Avocado Organization readies promotional campaigns
The non-profit organisation aims to boost global avocado consumption through collective self-funded marketing campaigns
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News
Jacobs gets emotional with Crackin' ad campaign
UB wants the new campaign, called Crackin’, to transition Jacobs from functional to emotional communication
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News
There's A Beer For That hosts matching event at John Lewis
Department store happening follows confirmation of £5m funding for 2016
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Comment & Opinion
Grocers still need help getting to grips with e-cigs
As specialist vaping chains and online players cashed in, it seems the grocers were unworried, or out the back having a fag
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News
M&S launches 'Adventures in Love' Valentine's Day TV ad
The retailer highlights luxury products for a romantic night in
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News
Digestives Nibbles: UB takes McVitie's into sharing bags
And Go Ahead is set for a rebrand with three new products
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News
Soreen's Loveable Loaf returns in on-the-go snacking ad
Push aims to overturn perceptions of Soreen as a product for eating at home
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Comment & Opinion
Retailers have to make 'healthy' exciting
The M&S Adventures in Food campaign started the year highlighting the virtues of healthy eating
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News
Lucy Hatton wins Harlequin Logistics funding for Olympic bid
Athlete says sponsorship will make a big difference to her Olympic preparation