All Marketing articles – Page 214
-
Comment & OpinionLessons from IGD on how to sell to the goldfish generation
How can retailers reach out and retain millennial consumers …
-
NewsNim's Fruit Crisps taps Tesco's BackIt platform for new kids crisps range fundraiser
The Kent-based supplier is aiming to raise £20,000 for the new children’s range
-
NewsWaitrose trials changes to free hot drink offer
Customers at nine trial stores must make a purchase before being entitled to a free tea or coffee
-
NewsKinder Chocolate launches Kindernauts creativity push
The push hopes to encourage parents to “nurture their children’s creativity”
-
NewsDiwali and Eid 'missed opportunity' for independent retailers
Some 71% of retailers do not actively engage with customers around the occasions
-
NewsMorrisons brings back The Best premium label range
The retailer kickstarted a major new marketing push for The Best on Monday
-
NewsWeightWatchers brand refresh gives ‘modern look and feel’
Brand switches from a ‘diet mindset to embracing a healthier lifestyle’
-
NewsGillette launches Star Wars: Rogue One shave gift sets
Gillette is anticipating the December release of Disney’s Rogue One: A Star Wars Story film with the launch of two official
-
NewsM&S launches new 'Adventures' TV ad highlighting autumn foods
Recipes featured in the ad include one for a mini roast and one for salmon and butternut pockets
-
Comment & OpinionArla Protein's long take offers a relatable fitness hero
The trouble with ads for fitness products is that the healthy stars too often come over as smug and unrelatable
-
NewsSainsbury's looks to drive Argos awareness with pop-up shops
Sainsbury’s CEO Mike Coupe said his ambition was to put an Argos concession or click & collect point in all supermarkets
-
Comment & OpinionThe Co-op’s Sortedfood cooking guidance is sorely needed
Supermarket goes back to basics to teach a new generation healthy cooking skills
-
NewsHovis rolls out Trolls movie promotion across 8m loaves
One shopper will win a family holiday to Los Angeles
-
Comment & OpinionNew Oxo ad shows Premier Foods is becoming more youthful too
It’s not just mums who cook for their brood these days
-
NewsThe Co-op and Sortedfood look to improve millennials' cooking
Co-op research found one in four millennials were not interested in learning how to cook
-
NewsOxo family updated in new £3m ad campaign from Premier Foods
The new slots, which will run until February, see both parents preparing meals
-
Comment & OpinionCould your ad be one of our Top Campaigns?
The Grocer has completely revamped its Top Campaigns coverage for this year – and we want you to enter your finest work
-
NewsWarburtons creates crumpet dinosaur for children’s book
The bakery giant’s construction was revealed at The Natural History Museum
-
Comment & OpinionGeorge Clooney and Ian McShane are having fun with Nespresso
George Clooney has a new co-star – and a better premise – in his latest Nespresso ad
-
NewsCosta Coffee set to kick off its Never a Dull Cup campaign
Making its debut during The X Factor, the new TV ad focuses on the company’s baristas