All Marketing articles – Page 219
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NewsWalkers rapped by ASA over unfair holiday competition
Omission of letter swap limitations from promotional material “was likely to disappoint consumers”
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NewsDiving dad and Henry Blofeld win points for Shredded Wheat
Alas, the Olympics is almost at an end! But there’s time for one last splash, from Nestlé
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Comment & OpinionWhat do Instagram’s new Business Tools and Stories features mean for brands?
Both launches have created new and easier ways for businesses to interact with customers, so what do they mean for fmcg?
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NewsDanny Trejo back on TV for £3.7m Old El Paso Mini push
Half of the new range’s media investment has been spent on online activity
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NewsWingman targets women in change of marketing strategy
The moves comes after a brand survery found 90% of female consumers do their partner’s weekly shopping
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NewsTV push for Hula Hoops Golden Hoops in £1.5m spend
The ad will run until 25 September to promote the crisps as a ‘permissible snacking’ option
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NewsGrubby adultery's just the thing to sell Rubicon Spring
It’s refreshing to see such a straightforwardly crass take on the category
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NewsPG Tips kicks off personalised mugs on-pack promotion
The push will run until the end of September, with 500,000 mugs available
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NewsWaitrose shows cash is no longer king
According to the latest reports from Payments UK, use of card outstripped cash for the first time in 2015
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NewsGardman and Royal British Legion team up to feed the birds
Each sale of the cast iron feeder will see 50p going to the armed forces charity
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NewsVosene Kids announces ‘biggest ever’ tie-up for Trolls movie
Shoppers will have the chance to win mini Trolls dolls
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NewsLily’s Kitchen appoints Chris Lock as marketing director
His arrival follows that of new product director Emma Wrigley
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NewsTaywell Ice Creams rapped over ‘say no to added sugar’ claim
Ads watchdog upheld the three complaints made against statements on the brand’s site
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NewsDr Oetker told not to re-run Ristorante 'best' pizza claim
The ASA ruling came after a complaint was made by Goodfella’s maker 2 Sisters Food Group
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Comment & OpinionPost-Brexit, it's time to review e-cigarette advertising
Brexit means e-cigarette brands and businesses now have a chance for recent EU decisions to be reviewed
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NewsFerrero announces raft of NPD alongside £8m media investment
Rocher, Raffaello, Thorntons, Kinder and Tic Tac will all see new products this season
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Comment & OpinionRetailers must become media owners
A key area of focus for global retailers is helping suppliers with improved accountability on trade marketing investments
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NewsFairy Non-Bio links with Mumsnet for app sponsorship
Almost two-thirds of visits to the parenting site’s forums are via mobile devices
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News'You're Asking For It' proxy purchasing campaign goes viral
The campaign message on the Police Scotland’s Edinburgh division Facebook page reached over 78,000 people
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Comment & OpinionTime for campaigners against Olympic junk food and booze sponsorship to get real
The tough economic climate means it’s harder than ever to make the case against sponsorship