All Marketing articles – Page 221
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NewsPetrus Du Plessis gets down with Haribo's Kids' Voices
Changing Room is a 30-second ad that follows on from the events in Pitch earlier this year
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NewsDries made Tetley director of customer and shopper marketing
Tata has appointed Peter Dries as director of customer and shopper marketing for Tetley
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NewsAunt Bessie gets a makeover in 'bold' brand revamp
It comes three years after the William Jackson Food Group-owned frozen brand was last given a new look
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NewsNisa relaunches its Spin to Win competition
The competition gives customers the chance to win a range of prizes including holidays, gifts and cases of product
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Comment & OpinionLidl elegantly engages with strawberry shoppers
Lidl’s #LidlSurprises campaign has – inevitable hashtag aside – provided a pleasingly fresh take on fresh food
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Comment & OpinionWhy bakery brands can no longer rely on Mary and Paul
Is GBBO’s momentum running out?
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Comment & OpinionWhat Amazon’s personalised video ads mean for grocery retail
Video personalisation is a natural progression for the online ad marketplace, says Adam Smith of Dunnhumby
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NewsNFU fake farms complaint 'unlikely to lead to prosecution'
NFU’s complaint to Trading Standards over ‘fake’ farm branding “unlikely” to lead to any prosecutions say legal experts
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NewsBrands eye Bake Off boost as home baking loses £48m
Home baking brands are ramping up marketing activity ahead of the Great British Bake Off’s return to TV next month
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NewsOppo Ice Cream told to amend ‘superfood’ references online
”We’d like to extend a thank you to the complainant”, says the brand
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NewsNew Sharwood’s, Loyd Grossman and Homepride sauces to roll out
NPD aims to ‘reflect the latest emerging UK eating trends’ and attract younger shoppers
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NewsKellogg’s rapped by ASA over unclear Special K claims
The watchdog received a complaint from a consumer about two ads for the brand
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Comment & Opinion‘Fake’ farms crusade is the wrong fight at the wrong time
Why does the National Farmers Union think it’s a smart idea to pick a fight with British farming’s biggest customer right now?
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NewsWarburtons marks 140 years with emoji social media push
Social media campaign #140Years celebrates the brand’s history in 140 emojis
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NewsDoritos competition asks public to destroy a new flavour
£20,000 prize on offer for most ‘creative’ idea of how to ‘eliminate’ Sizzling Salsa or Ultimate Cheeseburger
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NewsLucozade Energy backs slimline can with ‘Crack Open’ push
The new format comes amid growing consumer demand for ‘drink now’ cans
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NewsVimto opens pop-up ‘factories’ in Selfridges stores
The six-month trial aims to showcase the brand’s licensed portfolio of soft drinks and confectionery
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NewsTyrrells rolls out first nationwide poster campaign
Posters and digital sites at roadsides and in cities use slogan ‘Life’s a Shindig’
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NewsCarabao energy drink brand sponsors Chelsea FC training wear
The three-season tie up includes first, women’s and under-21s teams
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NewsCo-op takes convenience range to cities and festivals
Teams will distribute food from range using Airstream trailers and Piaggio scooters