All Marketing articles – Page 221
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NewsIceland teams up with GBBO star for new cookbook
Iceland is celebrating its 45th anniversary this year and the new book will feature 45 recipes which showcase the brand’s ‘The Power of Frozen’ campaign
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NewsNutella fans get a personal promotion from Ferrero
Ferrero is aiming to tap the personalisation trend with £1.7m push ‘Your Nutella, Your Way’
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NewsPremier Estates Wine faces 'Taste the Bush' backlash
Angry consumers have taken to social media to declare the digital push “sexist”, “vulgar” and “childish”
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Analysis & FeaturesHas the traditional loyalty scheme passed its sell-by date?
A new report warns plastic points are out and smartphones are in
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NewsEmerge refresh looks to push energy drink brand upmarket
Redesign comes as sales of Emerge are up 49.9% year-on-year to £30.3m
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Comment & OpinionAwards give you shelf credibility
It has been a whirlwind of awards judging for me over the past two weeks, including The Grocer New Product Awards
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NewsCyprus halloumi PDO bid opposed by UK cheesemakers
UK cheesemakers have vowed to fight an application to grant halloumi Protected Designation of Origin (PDO) status
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NewsBassetts vitamins revamped to make range easier to shop
From this month, Mondelez will reduce the range to ten SKUs, across five age brackets
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Comment & OpinionThatchers plays quality card in eccentric, slow-motion success
Thatchers has recently sought to play up its rural history with a part-animated, slightly cheap-looking TV spot.
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NewsHow Andrex Do You Feel? campaign continues with new TV ad
The 30-second ad forms part of the brand’s How Andrex Do You Feel? push
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NewsNew Durex Play campaign suggests 'something new'
Created by TMW Unlimited, the promotional push encourages couples to ‘try something new’ by giving them the opportunity to win £2000
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NewsThe Fabulous Bakers put out first ad since rebrand
The video will be supported by press, PR and sampling events
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NewsPremier Estates Wine urges consumers to 'Taste the Bush'
The brand’s first ad campaign ”aims to debunk the pompous blandness of the category”
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NewsCourvoisier launches luxury fragrances
Each of the two Célébration Sensorielle gift boxes contains a 70cl teardrop-shaped bottle of Courvoisier
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NewsArla launches on-pack marque to flag up co-op credentials
Arla is to display new labelling to highlight its farmer-owned credentials on its branded products from the autumn
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NewsCharlotte Green joins Divine Chocolate from Nestlé as marketing director
Fairtrade chocolate supplier Divine has appointed Charlotte Green to the new role of marketing director.
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Comment & OpinionCarling’s football manager move could be a masterstroke
The leagues are going ‘clean’, the organisations are in crisis, so Carling’s LMA move looks ingenious
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NewsPulled pork campaign had £7.8m 'halo effect' on fresh pork
The first phase of AHDB Pork’s pulled pork campaign resulted in a 21.4% year-on-year increase in pork shoulder volumes
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NewsMourinho, Wenger and Carling: Beer to partner with football managers
The deal will see the League Managers Association support a number of consumer promotional programmes
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NewsKerry gives Low Low cheese a 'radical' healthy makeover
Kerry Foods’ low-fat cheese brand LowLow has undergone a range revamp, with new “all natural” recipes…