All Marketing articles – Page 225
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NewsUnilever offers compressed deodorant technology to competitors
Giant claims wider use of its re-engineered spray system could transform the category and have major environmental benefits
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NewsFirefly hopes relaunched drinks will shine
The revamp, the first major activity for Firefly since it was acquired by Purity Soft Drinks in May last year, will this month bring the roll-out of a ‘vibrant’ new look
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NewsCarlsberg extends 'If Carlsberg Did...' campaign to new male grooming range
Carlsberg’s new shampoo, conditioner and body lotion – launched last week - feature prominently in visit to a very special barber shop
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NewsRobinsons celebrates 80 years with Wimbledon
The new 80 Years at Wimbledon campaign kicks off this week with a TV ad, and that will be followed by outdoor and print advertising
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NewsSurprise Sacla' stunt brings opera to school lunchtime
Pesto brand Sacla’ turned a primary school dining hall into an opera house with a surprise stunt.
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Analysis & FeaturesWill Lidl's 'Pepsi challenge' ads pass test with shoppers?
As Lidl’s new TV ads pit its own label against leading brands, has a new front opened in the war for market share?…
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NewsQuorn going green with eco achievements
The veggie brand has achieved a 15% carbon footprint reduction in production of its major ingredient
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NewsTetley campaigns to bring back office tea break
The brand has launched a social media push after 44% of 2,000 consumers it polled said they couldn’t make time for a break
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NewsBudgens offering free fruit to kids in loyalty scheme
The ‘Free Fruit Challenge’ offers school children of any age one free piece of fruit a day from participating stores
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Analysis & FeaturesOccasion is key to volume growth in a deflationary market
It is hard to see many brands or categories growing through consumer price rises in 2015…
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NewsSouthern Comfort looks to build on 'Whatever's Comfortable'
New ad will be shown in cinemas and on VOD for 20 weeks
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NewsLambrini responds to downturn with redesign, sponsorships
New packaging, names, designs and campaigns for Halewood International brand
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NewsTesco gets ready for Ramadan in London
Supermarket’s religious festival activities include food donations, event sponsorship and a redesigned van
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NewsHeineken tackles £8.5m promotion push for Rugby World Cup
Limited edition packaging will offer consumers chance to win big RWC prizes
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NewsTiger Tiger redesigns condiment range
Claiming Chippa was the UK’s only gluten and dairy-free condiment range, Tiger Tiger said it would change the perception that free-from brands are “worthy and dull”
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NewsBargain Booze launches ‘cheeky’ take on Aldi adverts
Bargain Booze has launched a “cheeky” advertising campaign reversing the successful series of Aldi price comparison adverts as the off-licence chain matches the price of Carlsberg Export and Smirnoff vodka with the discounter’s own-label products.
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NewsWarburtons rolls out shaped Thins to boost family appeal
Warburtons is set to sink its claws deeper into the sandwich alternatives market
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NewsLidl pits its products against leading brands on new website
Lidl has launched a website showing how its own products have performed in blind taste tests versus leading branded and rival own label lines.
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NewsLeerdammer targets BBQ season with Toastie & Burger slices
Bel UK marketing director Steve Gregory said the rebrand would be supported by a marketing push starting next week