All Marketing articles – Page 229
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Comment & OpinionAsda's werewolf family warms hearts for Halloween
Proof if any more were needed that Halloween is now serious business in the UK comes in the form of Asda’s new ad
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NewsBirds Eye peas back on TV screens with Patsy Kensit
The ad comes 43 years after Kensit made her debut on British screens for the brand’s Peas Go Pop ad
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NewsSmirnoff #whatwebring YouTube advert survives complaints
Three complaints were submitted on behalf of the Youth Alcohol Advertising Council, but none were upheld
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Comment & OpinionLessons from IGD on how to sell to the goldfish generation
How can retailers reach out and retain millennial consumers …
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NewsNim's Fruit Crisps taps Tesco's BackIt platform for new kids crisps range fundraiser
The Kent-based supplier is aiming to raise £20,000 for the new children’s range
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NewsWaitrose trials changes to free hot drink offer
Customers at nine trial stores must make a purchase before being entitled to a free tea or coffee
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NewsKinder Chocolate launches Kindernauts creativity push
The push hopes to encourage parents to “nurture their children’s creativity”
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NewsDiwali and Eid 'missed opportunity' for independent retailers
Some 71% of retailers do not actively engage with customers around the occasions
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NewsMorrisons brings back The Best premium label range
The retailer kickstarted a major new marketing push for The Best on Monday
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NewsWeightWatchers brand refresh gives ‘modern look and feel’
Brand switches from a ‘diet mindset to embracing a healthier lifestyle’
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NewsGillette launches Star Wars: Rogue One shave gift sets
Gillette is anticipating the December release of Disney’s Rogue One: A Star Wars Story film with the launch of two official
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NewsM&S launches new 'Adventures' TV ad highlighting autumn foods
Recipes featured in the ad include one for a mini roast and one for salmon and butternut pockets
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Comment & OpinionArla Protein's long take offers a relatable fitness hero
The trouble with ads for fitness products is that the healthy stars too often come over as smug and unrelatable
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NewsSainsbury's looks to drive Argos awareness with pop-up shops
Sainsbury’s CEO Mike Coupe said his ambition was to put an Argos concession or click & collect point in all supermarkets
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Comment & OpinionThe Co-op’s Sortedfood cooking guidance is sorely needed
Supermarket goes back to basics to teach a new generation healthy cooking skills
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NewsHovis rolls out Trolls movie promotion across 8m loaves
One shopper will win a family holiday to Los Angeles
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Comment & OpinionNew Oxo ad shows Premier Foods is becoming more youthful too
It’s not just mums who cook for their brood these days
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NewsThe Co-op and Sortedfood look to improve millennials' cooking
Co-op research found one in four millennials were not interested in learning how to cook
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NewsOxo family updated in new £3m ad campaign from Premier Foods
The new slots, which will run until February, see both parents preparing meals
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Comment & OpinionCould your ad be one of our Top Campaigns?
The Grocer has completely revamped its Top Campaigns coverage for this year – and we want you to enter your finest work