All Marketing articles – Page 231
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Comment & OpinionWaitrose's 'real farms' push is clever but there's room for all kinds of farms in grocery
The new Waitrose campaign stands in contrast to Tesco’s ‘faux farms’ but both respond to important shopper needs
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NewsWaitrose lifts lid on food production with farm live-streaming
New TV ads will be broadcast the same day they are filmed on real farms
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NewsAsda switches £95m advertising account to Saatchi & Saatchi
The retailer had been working with VCCP since 2013
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NewsMr Kipling brings back 'Exceedingly Good' slogan in £4m push
The seven-week ‘Exceedingly Good Distraction’ push, from 11 April, features a new TV advert
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NewsSpar gives Blue Bear energy drinks range a modern makeover
Spar has revamped its own-label Blue Bear energy drink range
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NewsGü looks to enter food-to-go with smaller range of pots
A new four-strong range of 50g pots with a spoon attached to the lid is set to hit shelves in September
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Comment & OpinionTesco faux farm names verges on being a dumb move
Tesco launching faux brand names for fresh food with a very British bucolic ring has caused such a kerfuffle
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NewsCheestrings recruits Captain America
Rolling out from 11 April, the packs feature ‘Team Cap’ or ‘Team Iron Man’ characters
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Comment & OpinionMorrisons' Scouse slip-up hands advantage to Asda
Asda unveiled an ad for a new presenter for its in-store radio station under the ‘project name’ Scouser FM
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NewsLyle's Golden Syrup celebrates Queen's 90th birthday
The Happy Birthday Your Majesty tin will be on shelves until July
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NewsSchweppes tonic gets a new look as part of huge push by CCE
Black labels promote the brand’s heritage as the ‘creator of bubbles since 1783’
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NewsHarry Kane to front Lucozade Sport Fitbit Charge HR giveaway
Instant-win codes will be featured on individual bottles and multipacks
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NewsNew Weetabix Protein ad campaign powers on to TV screens
The brand is focusing on the muscle-growing benefits of its new product
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NewsThe Co-op Group set to launch 'Thank You' TV ad campaign
Retailer is aiming to disrupt the ‘auto-pilot’ shop
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NewsChicago Town back on TV for four-week push
LA-shot commercial designed to convey the frozen pizza portfolio’s “mouthwatering positioning”…
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Comment & OpinionHow chocolate milk turned into an fmcg launch sensation in New Zealand
The brand only launched in late 2014 but now holds a 55% market share
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NewsRichmond teams with Britain's Got Talent for £1.5m push
An on-pack promotion is offering shoppers the chance to win VIP tickets to the talent show
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NewsDairylea back on TV for Feeds the Fun campaign
Marking a return by the brand to the small screen after three years, the new ad features two young boys playing at being knights
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Analysis & FeaturesBritain's 100 biggest fmcg advertisers
In 2015, fmcg advertisers splashed out on both traditional and digital. Should they take a more holistic approach?
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NewsLidl splashes out £78m to take lead in retailer ad spend
The discounter increased media spend by £37m, an 89% boost on 2014