All Marketing articles – Page 234
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NewsVolvic signs seven-figure sponsorship deal with Channel 4
Programming strand urges viewers to ‘awaken your volcano’
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NewsBooths stages festival of Easter artisan chocolatiers
Chocolate festival will kick off from mid-March
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NewsInnovative Bites to distribute Ghostbusters Hostess Twinkies
Key Lime Slime will be available ahead of the movie’s July release
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NewsLidl sticks with 'Lidl Surprises' for Easter ads
Campaign will incorporate TV, press, OOH, POS, digital, radio and social media
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NewsAsahi Super Dry creates promotional slow motion video booth
The booth will tour the UK to allow drinkers to share personalised movies
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NewsSuppliers urged to get into shoppers' heads at FDF event
Sugar issue should be addressed ‘through a shopper lens’
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NewsSpam on the road in England as anniversary tour starts
The Spam Can Tour starts in Liverpool on 5 March
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NewsAsda gauges footfall impact of web adverts
Showing shoppers a web ad on three digital devices results in 60% more store visits than showing the ad on just one screen
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NewsBodyform launches online petition for period-themed 'femojis'
The six icons depict pads, periods, cramps, PMS, spots and bloating
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Comment & OpinionWine market can gain strength from low abvs and counterintuitive thinking
Every corner of the wine industry should be celebrating the success of the fruit and light wine segment
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NewsNestlé hatches €60m plan to turn Baci Perugina into ‘S. Pellegrino of chocolate’
The confectioner is setting up a new business unit to turn Baci into a major global chocolate brand
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NewsLyons Instant Coffee targets £1m for Help for Heroes charity
Lyons is preparing to launch a new Hero Blend – made with beans from Central and South America
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NewsJim Beam revamps whiskey bottles worldwide
The changes – set to appear in more than 100 markets – will roll out in the UK from this month
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NewsASA upholds Sainsbury's complaint over Tesco Brand Guarantee ad
Tesco told minimum purchase requirement information was not clear enough
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NewsCarlsberg calls Taxi for Euro 2016 Export pack design
The silver and white packaging features feature a football boot
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NewsMighty Marmite offers free egg cups in breakfast promotion
The superhero-themed egg cups aim to push the spread as a breakfast option
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NewsUK dairy set to be boosted by generic marketing
The AHDB board will discuss funding options for a promotional push alongside industry representatives on 16 March
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NewsJoey Essex fronts 'Deliciously Thick' Cup a Soup adverts
The campaign has been designed to resonate with ‘younger shoppers’
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NewsThe Great British Crisp Company drops 'Cornish' from name
The brand focuses on flavours inspired by classics of UK cuisine
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NewsKitchen Table Projects links with M&S for pitching 'bootcamp'
Start-ups will have the chance to pitch for a listing with the retailer