All Marketing articles – Page 237
-
NewsSodaStream launches £2m 'less lugging' TV ad campaign
Push follows “significant success” in other parts of Europe…
-
NewsHaribo adds Platform Starmix ad to Kids' Voices campaign
The creative’s latest instalment features a railway station and a rugby pitch
-
NewsIf Carlsberg did trolleys... beer brand goes electric
Carlsberg claims to have launched the best shopping trolley in the world
-
NewsWalkers offers Champions League tickets in on-pack promotion
‘Instant win’ campaign also offers footballs and T-shirts
-
NewsHaribo to give away cinema tickets in 'biggest-ever' promo
Super Mix bags will offer the chance to win every hour for three months…
-
NewsFindus to disappear from freezers in Young's rebrand
Young’s Seafood, which has owned the Findus brand in the UK to date, will cease using the brand from this spring
-
Comment & OpinionIdris Elba kicks off aspirational Purdey's campaign
Landing Idris Elba to promote your product is a big deal – and he’s fronting Purdey’s digital ‘Thrive On’ push
-
NewsBorder gives biscuits line-up a colourful new look
The brand’s biggest drive to date will introduce characters The Biscuitiers
-
NewsR&R Ice Cream to relaunch Kelly's of Cornwall Parlour selection
Revamp includes four extra flavours, a new-look logo and redesigned tub with a clear lid
-
NewsMars Petcare gives Dreamies cat treat range a bright new look
Revamped packs feature a fresh logo and an updated cat character…
-
NewsPopchips launches humorous 'Be a Bit Good' ad campaign
Campaign urges consumers to choose a healthy lifetyle over fad diets…
-
NewsFisherman's Friend teams up with Alfie Boe for TV push
The small screen appearance, the brand’s first in four years, emphasises the strength of the Lancashire lozenge
-
NewsWomen more susceptible to "packaging gimmicks", survey reveals
The survey also revealed that 88% of specialists are proactively looking at packaging innovation to attract new customers
-
NewsCoca-Cola admits shopper confusion as it reformulates Life
Coca-Cola is changing the recipe of Coke Life after admitting half of consumers don’t understand what the product is
-
NewsFray Bentos to be 'reimagined' with new marketing strategy
First step is a sponsorship campaign on ITV4
-
NewsMondelez raises brand clout in candy with Maynards Bassetts
Mondelez will create a new power player in the sugar confectionery category when it merges its two biggest brands
-
NewsTyphoo launches first digital advertising campaign
The push was created by Mediareach Advertising
-
Comment & OpinionAnalytics can win you new customers
No company in the consumer industry can grow solely by retaining customers
-
Comment & OpinionWhy Heineken wants to make moderation 'cool'
Committed to a dry January? What if we could make moderation cool all year long?
-
Comment & Opinion‘The British food industry is coming’ – but detail is thin on the ground
We don’t yet know how much its budget will be, where it will be based, who will staff it, and how staff will be deployed