All Marketing articles – Page 240
-
Comment & OpinionNesquik bunny could be first in a line of kids’ marketing campaigns to fall
An end to the year which only illustrates the much bigger battleground that lies ahead
-
NewsNesquik ad breached EU health claim regulations, rules ASA
ASA says Nesquik’s Asda tie-up breached rules over marketing to children
-
NewsSainsbury's jazzes up its Christmas jumpers
New range of jumpers for dogs promoted by canine jazz band
-
NewsGlen's Vodka and High Commissioner get price-marked bottles
Both brands have been in decline across the off-trade
-
NewsDo you want sexist muffins? Tell us about it (and more) in The Grocer’s 2015 Packaging Survey
Talk to us about your take on all the crucial trends in fmcg packaging at the moment
-
NewsGood Hemp dairy alternative looks to raise £1.5m to fuel growth
Braham & Murray is seeking up to £1.5m in a second fundraising round
-
NewsWhiskas Dry cat food range gets revamp with new formulation
The update will be supported with a £10m spend across the year
-
NewsSimplyFresh offers to swap unwanted Christmas gifts
SimplyFresh is offering to swap unwanted presents as part of a post-Christmas digital marketing campaign
-
NewsA food content test to help you deliver in 2016
I want to use my final column this year to talk about a topic close to all our hearts, stomachs and prospects for growth – food
-
Analysis & FeaturesTop advertising campaigns of 2015
Christmas might be the crescendo, but the advertising battle is fought all year round
-
NewsMorrisons changes Milk for Farmers label after criticism
The retailer says it plans to launch additional SKUs in 2016
-
NewsD2 International lines up Scooby-Doo sweets and biscuits
D2 International hopes to jazz up the sweet and biscuit category with three new Scooby-Doo-themed products
-
NewsTetley bids for revival with £10m campaign
Tetley is launching a £10m push as part of “ambitious” plans to reclaim its spot as the nation’s bestselling tea brand
-
NewsCadbury Dairy Milk fan Keith to return in 'flavourite' ads
The new advert launches on 18 January
-
Comment & OpinionWilliams F1 boys battle over Rexona/Martini deodorant
“Christmas came early.” You can practically feel the enthusiasm from F1 driver Felipe Massa
-
NewsWaitrose Petersfield hosts There's a Beer For That matching event
The event was the campaign’s first in-store beer and food matching event
-
NewsMinky homecare brand giving away £10,000 worth of products
Ten winners each month will bag £100 worth of prizes
-
NewsTesco offers dog pampering to boost Extra store
Pampered pooches are the latest plan from Tesco to make use of excess space
-
NewsCrabbie's beats Tim Peake to become 'first ginger in space'
The brand conducted its own launch of Crabbie’s Light in the Welsh borders
-
Comment & OpinionNurofen case raises questions about role of brands in OTC
The fact is that bad PR is global