All Marketing articles – Page 245
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NewsKingsland's new wine range goes Live
Featuring slogans such as ‘Live for the adventure’ along with simple flavours descriptions the brand hopes to engage consumers driven away by conventional wine marketing
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NewsThe Collective yoghurt targets hospitality sector
The Collective has teamed up with Hotel du Vin to boost retail sales and increase its presence in the hospitality sector…
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NewsM&S focuses new campaign on locally sourced food
Home-grown produce including brewed craft beer, beef burgers and regional cheeses are among the goods featured in new campaign
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NewsKingsmill gets new look as it tries to turn around fortunes
A week after The Grocer revealed value sales of the brand’s bread had crashed £75m year-on-year, Allied has announced a redesign
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Comment & OpinionNestlé and Google get together - what the experts think
Is the partnership cool or not? And will consumers care?
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NewsIceland's #PowerofFrozen looks to thaw attitudes
Nick Canning, joint managing director, would not disclose the budget except to say it was “a significant increase in spending year on year”
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NewsKit Kat ropes in YouTube to help improve breaks
The confectioner is currently rolling out 600,000 limited-edition Chunky and four-finger Kit Kat bars in the UK as part of its ongoing global Celebrate The Breakers’ Break campaign
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NewsKopparberg backs ciders and freeze pouches with £5m push
Kopparberg has announced a £5m push for its flavoured ciders and new frozen range.
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NewsWaitrose trials 'Pick Your Own Offers' using myWaitrose card
The ‘Pick Your Own Offers’ scheme, which is currently being trialled at five Waitrose stores, will give shoppers armed with a myWaitrose card a long list of branded and own-label products to select their favourite from
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NewsNew EU data protection regulations must be met by mid-2017
A leading authority on EU data compliance has warned companies to guard against a “last-minute scramble”…
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NewsSurf crests design wave with new pack
Unilever is freshening up its core range of Surf laundry products with a pack redesign and the introduction of fragrance release technology
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NewsRoyal baby mania as marketers across the UK get involved
It’s been four days since the Duchess of Cambridge gave birth to her second child and the frenzied excitement around the latest Royal addition shows no sign of abating. Today it was the turn of Aldi to exploit a product tie-in opportunity by running an advert in the Daily Mail, ...
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NewsTic Tac consumers could win 'Happy Rewards'
The promotional packs, which are available from now until August, will give shoppers reward points
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NewsSmirnoff's 'We're Open' campaign aims for inclusiveness
The push, which will run until the end of the year, kicks off with a series of outdoor ads running in May and June that make reference to wider cultural events
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Comment & Opinion'Beach Body Ready' is distasteful but regulation is uncomfortable
But the situation did prove that Carlsberg have one of the best marketing teams in the business right now
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NewsCoca Cola starts 'one brand' strategy with new ad campaign
Created by Ogilvy Amsterdam, the ad is called What Are You Waiting For and is designed to encourage consumers to ‘choose happiness’
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NewsTyrrells tweaks pack designs
Rolling out now, the new packs feature either the same or similar photographs to the previous versions, but with certain objects highlighted in colour and sometimes enlarged
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NewsM&M's to give away US holidays in promotion
The promotion will feature on limited-edition Ms Brown packs of the chocolates, in single, treatsize and sharing bags
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NewsGreen Giants teams up with Minions
Shoppers who buy special-edition multipacks of Green Giant Original or Salt Free could win a family holiday to the Alps
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Comment & OpinionHow do you become Britain's Biggest Brand?
What do brands need to do to become Britain’s favourite?