All Marketing articles – Page 245
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NewsSlush Puppie and Candy Crush Saga to hit confectionery aisles
Bon Bon Buddies is to bring brands such as Slush Puppie and Candy Crush Saga to the confectionery aisle…
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NewsFreedom Food scheme rebranded as RSPCA Assured
Freedom Food, the RSPCA’s farm animal welfare assurance and labelling scheme, is to be rebranded for the consumer market as ‘RSPCA Assured’.
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NewsPoundland stocks H&A Nightmare Before Christmas lines
Licensed toiletries specialist H&A is launching Nightmare Before Christmas products exclusively in Poundland for Halloween…
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Comment & OpinionHow sausage maker Heck uses social media
Andrew Smith, chief strategy officer at Partners Andrew Aldridge, explains the thinking behind Heck’s new social media strategy
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NewsASA throws out Tesco complaint over Asda ads
The UK’s advertising watchdog has ruled in favour of Asda over a complaint that two of its advertisements inaccurately represented prices in relation to other retailers.
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NewsHighland Spring water gets new-look packaging
Highland Spring has unveiled new-look packaging for its still and sparkling water.
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NewsJennifer Aniston to front CCE's Smartwater in UK
Does water tastes better with Friends? Coca-Cola Enterprises (CCE) thinks so, and has recruited Jennifer Aniston to front the UK marketing push for bottled water brand Glacéau Smartwater.
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NewsVintage makeover for Vaseline lip care lines
Unilever has given its core Vaseline lip therapy tins a vintage-style makeover.
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NewsLittle Miracles looks to energise women with marketing push
Organic energy drink Little Miracles is embarking on its biggest-ever marketing push…
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Comment & OpinionTwiglets sets up Big Feastival camp for 85th birthday
It’s hard to believe the Twiglets brand is 85. They were born in the same year as the Great Depression…
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Analysis & FeaturesLoyalty on the cheap: new schemes are faster and more effective
With Waitrose’s free coffee and c-stores’ smartphone coupons, is points-based loyalty looking like a waste of money?…
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NewsSWA joins geographical protection organisation Origin
The Scotch Whisky Association (SWA) has joined the Organisation for International Geographical Indications Network (Origin).
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NewsSweet sensation: Mr Kipling unveils poster made of cakes
Mr Kipling had mouths watering at London’s Westfield shopping centre, Shepherds Bush, yesterday (4 September) when it constructed the ‘world’s first’ poster made of cakes.
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NewsBritish Lion & Wrap team up for waste-cutting egg recipes
British Lion has joined forces with Wrap’s Love Food Hate Waste push to highlight how eggs can help cut food waste…
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NewsRyvita: 'anything goes' as new push highlights versatility
Ryvita is hoping to revive sales with a £10m ‘Anything Goes’ marketing push…
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Comment & OpinionSpread bets: 10 sure-fire design winners in our Dairymen challenge
The spread category is need of a little sexing up - so we asked design agency Springetts to work its magic
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NewsPremier readies first-ever TV ad campaign
Booker’s symbol group Premier is to make its TV debut next week as it kicks off a year-long campaign to increase the presence of the brand.
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Analysis & FeaturesIce cream ad spend surges with Magnum leading the way
Ice cream’s top 10 advertisers have spent £9.3m, a rise of 30.7%, on ad space alone.
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Analysis & FeaturesHumour, cash and free ice cream: how brands use social media
Häagen-Dazs reached more people on Facebook than any other ice cream brand this summer, analysis carried out exclusively for The Grocer has revealed. This article is part of our Ice Cream Report 2014. The brand inspired more than 70,000 interactions in under a month with a photograph of its ...
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NewsM&S’ latest food ad campaign looks to ‘raise the bar’
Marks & Spencer is to tempt the “increasingly exotic” tastebuds of British consumers with its new ‘Only M&S’ ad campaign, launching tomorrow (2 September).