All Marketing articles – Page 250
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NewsAldi and Lidl top for 'Buzz' in YouGov BrandIndex
The Co-operative and Tesco amongst YouGov’s most improved brands
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NewsM&S 'Adventures in Wonderfood' film showcases healthy eating
30-second clip pushes fruit and veg as an adventure
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NewsMcCain marks 'back to normal' with TV ad push
Post-Christmas campaign celebrates mid-week teatime
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NewsTOWIE star Billi Mucklow to front new Skinny Sprinkles campaign
The mother-of-one has told how she lost three stone of baby weight with the help of the soluble slimming powder
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NewsHeinz Big Soup launches TalkSport partnership
The partnership will involve four weekly challenges for listeners
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NewsMilk brand shake-up on the cards after Müller/DC deal
The processor is set to take a fresh look at its brand portfolio following the acquisition
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NewsHolland & Barrett redesigns snacks range and adds 30 products
The retailer has revamped the packaging across its entire 80-strong range of healthy snacks
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NewsWeetabix's Weetabuddies in Cartoon Network partnership
The move is part of a £1.7m push for the cereal brand
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Analysis & FeaturesStar Wars awakens sales of movie-based toys
2015 was the year in which films “re-established themselves as firm favourites for the licensing industry”
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NewsTangerine's Sarah Brown to oversee Yushoi Snapea rice sticks
Brown had been with Tangerine since 2007
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NewsClipper Teas kicks off new year with green tea campaign
The video highlights some of the processing methods used to produce other green teas
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Comment & OpinionTunnock’s provokes a storm with a Tea Cake as it eschews Scottish identity
For a new marketing campaign in England, Scottish firm Tunnock’s made two fateful decisions
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NewsAsda relaunches free magazine as multi-platform Good Living
Vlogger Anna Saccone Joly is joining the new magazine as a monthly columnist
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NewsKettle Chips offers a Taste of Luxury in new on-pack promo
The promotional campaign will run across 10 million packs
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NewsHancocks, Kinnerton and Finsbury secure Ghostbusters licences
The Ghostbusters reboot is expected to be one of 2016’s biggest releases
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NewsThe Happy Egg Co sponsors Good Morning Britain weather on ITV
The free-range brand wants to capitalise on rising demand for eggs at breakfast
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NewsScottish langoustines set for TV boost from Jamie & Jimmy
The industry is hopeful Scottish seafood will benefit from the ‘Jamie Oliver effect’
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Comment & OpinionNesquik bunny could be first in a line of kids’ marketing campaigns to fall
An end to the year which only illustrates the much bigger battleground that lies ahead
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NewsNesquik ad breached EU health claim regulations, rules ASA
ASA says Nesquik’s Asda tie-up breached rules over marketing to children