All Marketing articles – Page 250
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NewsMorrisons tests 'friendly' new logo at Merrion Centre, Leeds
Morrisons is testing a new logo at its relaunched Merrion Centre supermarket
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NewsPork Farms Group rebrands as Addo Food Group
The new identity is being launched through new signage across the group’s estate
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Comment & OpinionRevealed: The booziest Bond and what it means for the spirits market
A partnership with 007 can pay big for brands
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NewsNescafé to focus its web presence on Tumblr
Nescafé is abandoning all its traditional websites in favour of Tumblr
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NewsMatthew Williamson-designed Aero bars set for launch
Nestlé has unveiled Aero wrappers created by fashion designer Matthew Williamson
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NewsFreida's launches Fertile Food bar for women trying to conceive
Functional snack bar brand Freida’s Pantry has launched a bar aimed at women trying to conceive
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NewsBelvedere launches TV push for link with James Bond film Spectre
Belvedere vodka has launched a global TV campaign to mark its partnership with forthcoming Bond film Spectre
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NewsVitabiotics launches TV campaign for Wellbaby and Wellkid
The push emphasises the importance of vitamin D in relation to normal growth and development of bone in children
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Comment & OpinionMcCoy's on song as everybloke serenades a store
Adland is fond of ironic appreciations of cheesy classics…
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NewsSherry body launches new strategy to grow global appeal
The new strategy is focused on reminding consumers sherry is a versatile wine suited to a range of uses and occasions
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Comment & OpinionOlder values are getting a new edge in food
”Naturalness is multifaceted and needs to be delivered across all dimensions of a brand”
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NewsMüller Dairy follows Aldi with Rio Olympics sponsorship
Müller will have Team GB marketing rights across its brand portfolio from now until the end of 2016
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NewsPick Your Own Offers a Waitrose 'game changer' as 700,000 customers sign up in first three months
Supermarket to launch a new phase of promotion with another 250 items included
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NewsHeinz agrees to stop calling baby Biscotti ‘healthy’ in ASA deal
The supplier and the ASA reached an informal agreement after a complaint by the Children’s Food Campaign
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NewsKellogg's celebrates Queen's record reign with Queen Flakes
The limited-edition flashy concoction is on sale exclusively at Manchester’s Black Milk Cereal Dive
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NewsDelayed AHDB beef and lamb push gets green light
The campaign had been held up by increased government spending controls
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NewsRed Square gets makeover with 100% grain vodka and flavoured NPD
The label has also been redesigned, featuring a deeper shade of red and more delicate lettering
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NewsNew Guinness rugby campaign shares poignant stories
Gareth Thomas from Wales and South Africa’s Ashwin Willemse star in commercials about courage and empathy
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NewsRSPCA Assured signs up Sir John Hurt for new ad campaign
The campaign is the first to be undertaken by the former Freedom Food scheme since it rebranded last year