All Marketing articles – Page 249
-
Comment & OpinionWorking with vloggers: how brands can get it right
”Retailers have long handed handsome pay packets to stars of TV and the big screen”
-
Comment & OpinionAs the MAP Awards approach, check out The Grocer team’s favourite ads
Tomorrow is a red-letter day for fmcg marketing. For at 4pm (Friday 25 September), we will reveal the winners
-
NewsHain Daniels gives Linda McCartney's 'sharper' new look
Hain Daniels is rolling out a new look for its Linda McCartney’s brand
-
NewsSavse plays on 'hard to say' name in new advertising campaign
The ‘Hard To Say, Easy To Love [Sav-say]’ campaign kicked off on Monday…
-
NewsPublicity stunt: Heineken unveils action-packed Bond ad
Heineken has launched an international TV and cinema advert starring Daniel Craig
-
Comment & OpinionMatthew McConaughey, sandals and other reasons to be chia-full
Supermarkets are clambering over each other like triathletes in a pond to cater for a new breed of weekend warrior
-
NewsElla’s Kitchen links with Save the Children for Christmas pouch
Ella’s Kitchen has brought back its Christmas meal pouch, this year in partnership with Save the Children. The Jingle Belly Christmas Dinner, available now from Asda, Boots and Sainsbury’s, is a blend of turkey, potatoes, broccoli, parsnips, carrots, cranberries and sprouts suitable for babies aged seven months-plus ...
-
NewsLocal labelling must be stepped up says Defra's Liz Truss
It comes after a YouGov survey found consumers see local food as a top priority
-
NewsNestlé Waters links with Wildlife Trusts for nature campaign
The Get Better with Nature push aims to help improve the health and wellbeing of the UK population
-
NewsDiamond White cider relaunched as wine alternative
Rolling out from this month, the 7.5% abv drink will be available in 500ml cans and two-litre PETs
-
Comment & OpinionParents’ loss from Osborne spending review may be lunchbox brands’ gain
Brands have to be savvy about what they are pitching to the lunchbox market and how
-
NewsJohnnie Walker goes further with new global ad push
Diageo is looking to appeal to millennials with the biggest-ever global campaign for Johnnie Walker
-
NewsProper Beans brand renamed Mason and given new variant
Posh baked beans brand Proper Beans is celebrating its first birthday with a brand overhaul
-
NewsSensodyne is 'simplified' by GSK in rationalisation move
GSK is aiming to reduce shopper confusion by ‘simplifying’ its Sensodyne range
-
NewsGregg Wallace backs 'Deck to Dinner' local fish initiative
UK fishermen have teamed up with MasterChef’s Gregg Wallace to encourage shoppers to try more types of local fish
-
NewsYoung's Seafood applies to trademark Spey Valley sub-brand
Young’s Seafood could be set to launch a new sub-brand after registering a trademark for the name Spey Valley
-
NewsAlbert Bartlett sponsors Martian potato grower
Potato grower Albert Bartlett has announced a partnership with upcoming Matt Damon movie The Martian
-
NewsAustralian vitamin drink Vitamin Fix promoted as 'disgusting'
A ‘disgusting-tasting’ Aussie vitamin drink is raising its UK profile with a listing in Selfridges
-
NewsCoca-Cola launches ad offensive in wake of sugar war
Coca-Cola has launched a major new health focused advertising drive
-
NewsWorthington beers to be brewed under licence from Molson Coors
Worthington beers are to be brewed under licence from Molson Coors by consultancy Planning Solutions Limited