All Marketing articles – Page 246
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NewsChivas Regal 12 Year Old gets 'vibrant' new design
Pernod Ricard has unveiled a new look for Chivas Regal 12 Year Old
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NewsViral: Black Friday by McCann Manchester for Aldi
With Black Friday deals resulting in apparent mass hysteria among shoppers, Aldi delivered its own witty put down
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NewsConsumer PR: Marmite Neglect
W Comms took Unilever’s hit Marmite Neglect TV ads and warned the UK was heading towards Marmageddon
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NewsDigital/social: Unbelievable by AMV BBDO for Pepsi
Pepsi’s ongoing Unbelievable campaign has pushed on with the help of the launch of a new YouTube channel
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NewsEditor's Choice: Kenco Coffee vs Gangs by JWT for Mondelez
“To encourage Honduran children to reject gang life for coffee farming was daring, and vividly told”
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NewsOutdoor: Probably The Best Poster in the World by Fold 7 for Carlsberg UK
Fold 7 erected a poster embedded with a Carlsberg fount and a stack of glasses
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NewsPackaging: Save Our Paws by Bear
Snacking brand Bear marked its fifth anniversary by partnering with the WWF
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NewsShopper Marketing: Asda Retailtainment by Momentum Worldwide
Momentum Worldwide’s approach to Halloween gave families a real reason to visit Asda
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NewsTrade Media: Clarion for Magnum, Two Sides to Every Sale
For the launch of two limited-edition Magnums – one pink, one black – Clarion developed this disruptive campaign
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NewsTrade PR: OneChocolate Comms for The Can Makers
The Can Makers appointed OneChocolate to help change the perception of the drinks can from ‘mass’ to ‘modern’
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NewsJimmy Doherty joins Taylors of Harrogate for coffee ad
Taylors of Harrogate is this week launching an £800,000 TV campaign featuring the presenter and farmer…
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NewsRetailers sign up for PRS and PPL fee-free in-store music
AF Blakemore is the latest grocery company to have signed up for an alternative way of playing in-store music
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NewsRuth Jones and Ben Miller join Tesco family in new ad push
Tesco has turned to the director of the iconic title sequences for James Bond
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Comment & OpinionMarketing is redundant if the product is brilliant
What would a launch need to look like to succeed without marketing support?
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NewsM&S launches Sparks card to reward its 'members'
M&S says its new Sparks members club is about more than just loyalty
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NewsLicensed to make a killing: serious business at BLE
At a global level, licensed merchandise and services were worth $241.5bn (£160bn) and generated $13.4bn in royalty revenue
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NewsElla's Kitchen launches Britain's Weanagers on YouTube
Ella’s Kitchen has developed a fly-on-the-wall documentary series featuring weaning stories
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NewsGSK backs new True White toothpaste with £1.3m push
GSK has launched a £1.3m TV push to support its new Sensodyne True White toothpaste duo
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NewsIs egg industry planning accreditation scheme for processed eggs?
Trademark application could pave way for accreditation scheme for processed food products
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NewsTuckey's revamps Proper biscuits and adds shortcake extension
Biscuit brand Tuckey’s Proper has been revamped with a new look and variant