All Marketing articles – Page 246
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NewsUnearthed unveils Christmas gift snacks
The range will be exclusive to Waitrose and launches in December
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Analysis & FeaturesPromotional turbulence created by changeable weather
Changeable weather has made this a tricky summer for retailers – and has kept merchandising teams busy in store…
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Comment & OpinionCraft beer faces a potential identity crisis
Meantime’s embarrassing episode with the outsourcing of its London Lager to Holland neatly illustrates a craft issue
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NewsTesco offers customers chance to try before they buy
The new campaign will enable consumers to taste any branded Tesco to-go product before purchase
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NewsAsda to donate £360k raised from Welsh plastic bags
The money raised from the Welsh Government’s 5p single use carrier bag initiative will be distributed via the Community Foundation in Wales
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NewsTOWIE star Mark Wright is 'hunky helper' for Danone's Oykos
The star is helping Danone promote its new Oykos ‘Oh So Heavenly Vanilla’
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NewsBritish halal lamb promoted through new film
The film, entitled ‘Farm to Fork’, will be broadcast through The Islam Channel and on AHDB’s Beef and Lamb TV channel on YouTube
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NewsCuckoo overhauls muesli packs and shrinks pots to 150g
The brand says this makes it easier to consume pots on the go
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NewsHomecare equipment supplier Minky rolls out new look
A new logo and design will roll out from September
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NewsFrieslandCampina launches healthy yoghurt drink Optiwell
FrieslandCampina UK is to spend £25m over the next four years to promote a major new yoghurt drink brand
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NewsBernard Matthews brings back 'Turkey Hall' in brand revamp
Bernard Matthews is returning to its roots as part of a radical £3m brand overhaul
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Comment & OpinionFood's in vogue in the fashion world
Food and fashion can make for a powerful in-store experience, argues Gregor Jackson at gpstudio
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Comment & OpinionVloggers get a taste of the regulatory stick
The ASA has got its teeth into the previously unregulated world of vlogger brand endorsement
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NewsIrn Bru glass bottle return service ended by AG Barr
The popular 750ml glass bottle line including brands Irn Bru, Cream Soda and Cola will all still be available
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Analysis & FeaturesScreenagers as shoppers: how to target Generation Z
Permanently glued to their smartphones, Generation Z should be an advertiser’s dream…
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NewsStar Wars fever inspires retailers to step up activity early
New Star Wars movie The Force Awakens is still four months away, but the grocery industry is already gearing up
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NewsFerrero unveils Christmas marketing and innovation
The supplier is planning new festive lines and pushes for Kinder and Ferrero Rocher
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NewsCorona brings the beach to London with Old Street event
The brand created a mini beach with deckchairs, palm trees and a Corona bar
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NewsPussy energy drink gets brand revamp
The brand is also introducing a 79p price-marked can for the first time, after previously offering a £1 PMP
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NewsCoca-Cola is brand most resilient to own-label, research says
Almost half (48%) of 840 consumers polled by brand insight specialists Instantly said they would never forsake the brand