All Marketing articles – Page 247
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News'Win a Banger' promotion for Cadbury chocolate bars
Mondelez is revving up its marketing activity with a ‘Win a Banger’ promotion on some of its Cadbury brands…
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NewsFerrero banks on core brands to maintain UK sales growth
Ferrero says its core brands – and not ‘short-term NPD’ – will drive future growth…
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Comment & OpinionIntroducing 'the world’s first free supermarket'
Imagine a supermarket where absolutely everything was given away for free. Implausible? Maybe, but there’s one called Freemarket opening in Copenhagen this Saturday.
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NewsProsecco sales leapfrog Spanish sparkling wine for first time
Sales of Prosecco have overtaken Spanish sparkling wine for the first time, according to Lanson’s third annual Champagne category report.
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NewsBear teams with Disney for first Alphabites TV push
Fast-growing kids’ brand Bear is launching the first TV ad campaign for its Alphabites cereal.
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NewsKerrygold enlists Orla Kiely for packaging makeover
Kerrrygold Butter’s packaging has been given a stylish makeover by designer Orla Kiely.
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NewsMiss Scotland throws support behind Scottish lamb campaign
Miss Scotland has done her bit to promote Scottish lamb by donning a unique dress created with Scottish wool by designer Alison Harm.
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NewsVolvic packaging revamp plays up volcano design
Volvic has undergone the biggest packaging revamp in the brand’s history ahead of a £1m campaign to launch its new positioning in the autumn.
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NewsE-cigarette ad banned for ‘Love your lungs’ strapline
An advert for an e-cigarette that encouraged consumer to “Love your lungs” has been banned by advertising watchdogs.
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NewsBonds to help breast cancer charity with Pwinkies sweets
Confectionery supplier Bonds of London has developed a range of pink sweets to help raise money to fight breast cancer.
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NewsTransformers and Barbie join Kinder Pink & Blue egg line-up
Ferrero is to expand its limited-edition Pink & Blue Kinder Surprise range with blue eggs featuring Transformers toys and pink eggs containing Barbie Fashionistas.
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NewsGary Lineker in Walkers Do Us A Flavour TV push
Gary Lineker is back on TV screens with a push for the Walkers Do Us a Flavour promotion.
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Comment & OpinionAdvertisers misunderstand how shoppers love brands
There’s a fashionable school of thought in the advertising business right now…
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Comment & OpinionFacebook trials impulse shopping with buy button
It’s often difficult to attribute a solid bottom line impact to your social media activities…
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Comment & OpinionCamp, clean 'unstinkable' fun with Amy Sedaris and Lenor
Actress Amy Sedaris is fairly well known in the US, but bemused Brits might be hard-pressed to recognise her…
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News
Booths doubles spend for free newspaper offer to £10
Booths has doubled the minimum spend for its free newspaper offer and restricted it to weekend papers only…
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NewsTic Tac to get 'biggest-ever' promotion
Ferrero is this week launching its “biggest-ever” Tic Tac on-pack promotion…
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NewsThe Sun tie-up offers Morrisons shoppers £5 off fruit and veg
Morrisons has launched its second high-profile promotion through national newspaper The Sun in the space of a week - this time offering readers £5 off fruit, veg and salad.
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NewsASA gives Tesco milk advertising the all-clear
Advertising watchdogs have ruled that adverts for Tesco milk did not misrepresent the company’s production methods and sustainability standards.
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NewsMorrisons burger ad rapped for failing to promote healthy eating
The Advertising Standards Authority has banned one of Morrisons’ TV adverts for failing to promote healthy eating.