All Marketing articles – Page 243
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Comment & OpinionMatthew McConaughey, sandals and other reasons to be chia-full
Supermarkets are clambering over each other like triathletes in a pond to cater for a new breed of weekend warrior
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NewsElla’s Kitchen links with Save the Children for Christmas pouch
Ella’s Kitchen has brought back its Christmas meal pouch, this year in partnership with Save the Children. The Jingle Belly Christmas Dinner, available now from Asda, Boots and Sainsbury’s, is a blend of turkey, potatoes, broccoli, parsnips, carrots, cranberries and sprouts suitable for babies aged seven months-plus ...
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NewsLocal labelling must be stepped up says Defra's Liz Truss
It comes after a YouGov survey found consumers see local food as a top priority
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NewsNestlé Waters links with Wildlife Trusts for nature campaign
The Get Better with Nature push aims to help improve the health and wellbeing of the UK population
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NewsDiamond White cider relaunched as wine alternative
Rolling out from this month, the 7.5% abv drink will be available in 500ml cans and two-litre PETs
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Comment & OpinionParents’ loss from Osborne spending review may be lunchbox brands’ gain
Brands have to be savvy about what they are pitching to the lunchbox market and how
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NewsJohnnie Walker goes further with new global ad push
Diageo is looking to appeal to millennials with the biggest-ever global campaign for Johnnie Walker
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NewsProper Beans brand renamed Mason and given new variant
Posh baked beans brand Proper Beans is celebrating its first birthday with a brand overhaul
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NewsSensodyne is 'simplified' by GSK in rationalisation move
GSK is aiming to reduce shopper confusion by ‘simplifying’ its Sensodyne range
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NewsGregg Wallace backs 'Deck to Dinner' local fish initiative
UK fishermen have teamed up with MasterChef’s Gregg Wallace to encourage shoppers to try more types of local fish
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NewsYoung's Seafood applies to trademark Spey Valley sub-brand
Young’s Seafood could be set to launch a new sub-brand after registering a trademark for the name Spey Valley
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NewsAlbert Bartlett sponsors Martian potato grower
Potato grower Albert Bartlett has announced a partnership with upcoming Matt Damon movie The Martian
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NewsAustralian vitamin drink Vitamin Fix promoted as 'disgusting'
A ‘disgusting-tasting’ Aussie vitamin drink is raising its UK profile with a listing in Selfridges
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NewsCoca-Cola launches ad offensive in wake of sugar war
Coca-Cola has launched a major new health focused advertising drive
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NewsWorthington beers to be brewed under licence from Molson Coors
Worthington beers are to be brewed under licence from Molson Coors by consultancy Planning Solutions Limited
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NewsMorrisons tests 'friendly' new logo at Merrion Centre, Leeds
Morrisons is testing a new logo at its relaunched Merrion Centre supermarket
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NewsPork Farms Group rebrands as Addo Food Group
The new identity is being launched through new signage across the group’s estate
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Comment & OpinionRevealed: The booziest Bond and what it means for the spirits market
A partnership with 007 can pay big for brands
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NewsNescafé to focus its web presence on Tumblr
Nescafé is abandoning all its traditional websites in favour of Tumblr
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NewsMatthew Williamson-designed Aero bars set for launch
Nestlé has unveiled Aero wrappers created by fashion designer Matthew Williamson