All Marketing articles – Page 243
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Comment & OpinionLynx campaigns for male confidence with 'Find Your Magic'
Unilever is continuing to redefine Lynx with a kind of male version of its ‘Campaign for Real Beauty’
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NewsMarmite spreads the love with limited-edition Valentine's jars
The personalised label offers a choice of loving declaration
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Comment & OpinionWKD’s step into the unknown signals a change in gender marketing
The generation that is currently coming of age is rapidly rejecting traditional gender markers
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NewsSodaStream launches £2m 'less lugging' TV ad campaign
Push follows “significant success” in other parts of Europe…
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NewsHaribo adds Platform Starmix ad to Kids' Voices campaign
The creative’s latest instalment features a railway station and a rugby pitch
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NewsIf Carlsberg did trolleys... beer brand goes electric
Carlsberg claims to have launched the best shopping trolley in the world
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NewsWalkers offers Champions League tickets in on-pack promotion
‘Instant win’ campaign also offers footballs and T-shirts
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NewsHaribo to give away cinema tickets in 'biggest-ever' promo
Super Mix bags will offer the chance to win every hour for three months…
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NewsFindus to disappear from freezers in Young's rebrand
Young’s Seafood, which has owned the Findus brand in the UK to date, will cease using the brand from this spring
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Comment & OpinionIdris Elba kicks off aspirational Purdey's campaign
Landing Idris Elba to promote your product is a big deal – and he’s fronting Purdey’s digital ‘Thrive On’ push
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NewsBorder gives biscuits line-up a colourful new look
The brand’s biggest drive to date will introduce characters The Biscuitiers
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NewsR&R Ice Cream to relaunch Kelly's of Cornwall Parlour selection
Revamp includes four extra flavours, a new-look logo and redesigned tub with a clear lid
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NewsMars Petcare gives Dreamies cat treat range a bright new look
Revamped packs feature a fresh logo and an updated cat character…
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NewsPopchips launches humorous 'Be a Bit Good' ad campaign
Campaign urges consumers to choose a healthy lifetyle over fad diets…
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NewsFisherman's Friend teams up with Alfie Boe for TV push
The small screen appearance, the brand’s first in four years, emphasises the strength of the Lancashire lozenge
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NewsWomen more susceptible to "packaging gimmicks", survey reveals
The survey also revealed that 88% of specialists are proactively looking at packaging innovation to attract new customers
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NewsCoca-Cola admits shopper confusion as it reformulates Life
Coca-Cola is changing the recipe of Coke Life after admitting half of consumers don’t understand what the product is
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NewsFray Bentos to be 'reimagined' with new marketing strategy
First step is a sponsorship campaign on ITV4
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NewsMondelez raises brand clout in candy with Maynards Bassetts
Mondelez will create a new power player in the sugar confectionery category when it merges its two biggest brands
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NewsTyphoo launches first digital advertising campaign
The push was created by Mediareach Advertising