All Marketing articles – Page 241
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Analysis & FeaturesIs Mars label move inspired leadership - or an own goal?
Rival suppliers were left aghast, but does ‘occasional only’ stack up as an effective strategy to tackle health regulatory threats?
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NewsAsda links with Umbro for exclusive summer sportswear deal
Retailer aims to capitalise on the run-up to the Euro 2016 tournament
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NewsBisto helps the heroes with new on-pack promotion
Kerry will donate £5 to Help for Heroes for every winning code entered on its website
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NewsAnna Hale made Northern Europe marketing head at GSK
Hale first joined GSK in 2006 as category director on respiratory health
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NewsPersil and Stork get royal designs for Queen's 90th birthday
They are among seven Unilever brands to hold a royal warrant of appointment
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Comment & OpinionAll-you-can-eat fries, sir? McDonald’s of the Future turns ‘unhealthiness’ into sassy marketing
Amid all the public pressure and handwringing over the state of the public’s waistline, there’s room for a counterintuitive manoeuvre
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NewsPall Mall cigs get Taste Plus Filter in range upgrade
The brand has hailed the redesign as a ’first-to-market innovation in the UK’
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NewsFoster's airs 'Drycleaner' commercial 'For the Thirsty'
Ad comes ahead of new on-pack promotion to win ‘Epic Experiences’
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NewsPeter Andre heads up Oykos Whip 'n' Mix luxury mousse push
Brand has also signed up Peter Andre as part of a £1m marketing push
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NewsMcCain fries revamp turns Micro into Quick
The former McCain Micro Chips range is being rolled out under its new Quick Chips name from this week
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Comment & OpinionDefra u-turn on animal welfare is regressive
Your article about Defra’s u-turn on animal welfare guidance is one of the few balanced pieces we’ve seen
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NewsBudweiser brings Twist-Offs easy-to-open bottles to the UK
The format, familiar to US drinkers, is available now across all SKUs
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NewsCoca-Cola offers Euro 2016 match tickets in on-pack promotion
2016 tickets are up for grabs in the push across 90 million packs
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NewsWalkers to offer 20,000 holidays in new on-pack promotion
The push will be rolled out from 18 April across the brand’s core single and multipacks portfolio
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NewsRiverford revamped to highlight its 'authority about veg'
The revamps also features a new ‘live life on the veg’ slogan
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NewsHoney Monster brand licence picked up by Brecks
Honey Monster will no longer be made and marketed by Raisio/Halo as of July, with the licence being handed over to The Brecks Company
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NewsBahlsen set to roll out murder mystery TV ad campaign
The £5 million push emphasises the biscuits’ ‘power of distraction’
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Comment & OpinionWaitrose's 'real farms' push is clever but there's room for all kinds of farms in grocery
The new Waitrose campaign stands in contrast to Tesco’s ‘faux farms’ but both respond to important shopper needs
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NewsWaitrose lifts lid on food production with farm live-streaming
New TV ads will be broadcast the same day they are filmed on real farms