All Marketing articles – Page 241
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Comment & OpinionHuman touch can be the best marketing tool possible
Carlsberg’s Reddit AMA last week showed that, sometimes, the best way for a major brand to sell itself is on a human level
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NewsVosene hopes for stand-out product with redesign
Revamped range to feature a ‘more consistent’ look
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NewsKinder Surprise is latest brand to get Minions tie-up
The launch will be supported by a TV campaign, running for five weeks from 14 September, along with VOD and in-store media
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NewsLittle Dish's Zoo Crew brought to life on Disney
At the beginning of this month, the brand embarked on a sampling campaign in Asda, Waitrose and Tesco stores across the South East
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NewsYorkshire Tea hopes to reach 'Brewtopia' in new push
The commercial marks the start of a year-long campaign that will comprise outdoor, digital, experiential and social media
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NewsAdvertising to kids facing tough new clampdown
The Department of Health is planning to clamp down on advertising to children…
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NewsVolvic Touch of Fruit to explode onto TV screens
Volvic has created a new TV ad for its Touch of Fruit flavoured water.
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NewsEric Cantona to swim English Channel for Kronenbourg - on one condition
Cantona has pledged to swim the Channel… if 10,000 Brits say Kronenbourg is world’s best-tasting beer
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NewsBloo Flowers gets overhaul
The revamped range is rolling out today (1 July) featuring ‘English garden’-inspired scents
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NewsStella Artois offers fans flying tour of Wimbledon
To mark its status at the official beer of The Championships the brand has created a pop-up simulator
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NewsCarling invites football fans to lose their shirt - and get a new one in return
Molson Coors is putting £3.6m into a push for Carling aimed at football fans itching for the start of the new season
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NewsHovis kicks off 'wave of activity' with premium loaves relaunch
Hovis is relaunching its premium seeded and granary breads to flag up their health benefits and taste.
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NewsRobinsons signs up for more Wimbledon until 2020
The deal will see the Britvic brand, which is this year celebrating the 80th year of its partnership with the event, continue as the official still soft drinks provider
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NewsJo French is new Budgens marketing director
Jo French has been appointed the new marketing director of Budgens…
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NewsLondis launches £10k 'Bring a Friend' recruitment contest
Londis is trying to drive up retailer numbers with a recruitment campaign aimed at getting members to ‘Bring a Friend’…
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NewsNisa rolls out store-specific marketing material service
Nisa has been trialling a new personalised full-colour printing service for independent retailers…
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NewsEvian to broadcast from this year's Wimbledon
The daily online show will be recorded from inside the brand’s onsite ‘Live Young Suite’
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NewsCourvoisier redesigns market-leading cognac
The brand refresh will be supported by a global campaign later this year
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NewsUnilever offers compressed deodorant technology to competitors
Giant claims wider use of its re-engineered spray system could transform the category and have major environmental benefits
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NewsFirefly hopes relaunched drinks will shine
The revamp, the first major activity for Firefly since it was acquired by Purity Soft Drinks in May last year, will this month bring the roll-out of a ‘vibrant’ new look