All Marketing articles – Page 239
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NewsRowse creates buzz about honey with 'biggest-ever' TV ad push
Britain’s top-selling sweet spread brand, Rowse Honey, is launching its biggest-ever marketing push
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Comment & OpinionOreo's appealing vampire battles annoying soundtrack
Oreo is an established brand in the UK, so we no longer have to put up with cutesy American kids
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Comment & OpinionAlcoholism jokes and ‘cash in hash’ – the unstuffy world of Food Tech Week
‘Food of Genius’ – one of the headline events at London’s first Food Tech Week – was anything but stuffy
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NewsFoster's launches C4 Helluva series with spectacular airlift
Lager brand Foster’s lifted a half-ton camper van 2,000 feet into the air by hot air balloon
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NewsCarlsberg launches Fallout beer aimed at video gamers
Carlsberg has set its sights on the video game crowd with a limited-edition Fallout beer
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NewsRSPCA Assured logo resonating with shoppers, shows survey
Research by the scheme suggested that 26% of 2,000 adult consumers recognised the food label
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NewsKit Kat looks to Bond girls for cheeky Spectre ads
Nestlé has unveiled a cheeky marketing push for Kit Kat to tie in with the release of new Bond movie Spectre today [26 October]
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NewsMonster Energy offers Call of Duty Zombies gamers double points
Zombie-slaying gamers are being targeted in a new tie-up between Monster Energy and Call of Duty
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NewsWaitrose Kitchen: new website offers recipes and cookware
Waitrose looks to cook up a storm with new kitchen-based microsite
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NewsEstrella Damm gets new darker bottle to ward off light
Charles Wells is rolling out a new darker brown glass bottle for fast-growing Spanish lager Estrella Damm
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NewsDave Lewis: ‘Tesco’s sense of humour is winning back shoppers’
Lewis believes having a light-hearted relationship with its customers is as important as restoring more competitive prices
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NewsStop all junk food adverts to under-16s, says FDF
The Food & Drink Federation has called for companies to stop all advertising of junk food to children under the age of 16
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Comment & OpinionBusiness needs purpose and a story - so make it a good one!
Consumer-facing businesses need a purpose. They need to have a story
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NewsFMCG round-up: week beginning 19 October 2015
This week featuring brands including Asahi, Portlebay Popcorn and Boost
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NewsShopkins collectibles brand moving into the food aisle
Collectibles craze Shopkins will be ramping up its presence in stores with the launch of branded food lines
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NewsChivas Regal 12 Year Old gets 'vibrant' new design
Pernod Ricard has unveiled a new look for Chivas Regal 12 Year Old
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NewsViral: Black Friday by McCann Manchester for Aldi
With Black Friday deals resulting in apparent mass hysteria among shoppers, Aldi delivered its own witty put down
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NewsConsumer PR: Marmite Neglect
W Comms took Unilever’s hit Marmite Neglect TV ads and warned the UK was heading towards Marmageddon
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NewsDigital/social: Unbelievable by AMV BBDO for Pepsi
Pepsi’s ongoing Unbelievable campaign has pushed on with the help of the launch of a new YouTube channel
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NewsEditor's Choice: Kenco Coffee vs Gangs by JWT for Mondelez
“To encourage Honduran children to reject gang life for coffee farming was daring, and vividly told”