All Marketing articles – Page 235
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Comment & OpinionMcCoy's on song as everybloke serenades a store
Adland is fond of ironic appreciations of cheesy classics…
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NewsSherry body launches new strategy to grow global appeal
The new strategy is focused on reminding consumers sherry is a versatile wine suited to a range of uses and occasions
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Comment & OpinionOlder values are getting a new edge in food
”Naturalness is multifaceted and needs to be delivered across all dimensions of a brand”
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NewsMüller Dairy follows Aldi with Rio Olympics sponsorship
Müller will have Team GB marketing rights across its brand portfolio from now until the end of 2016
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NewsPick Your Own Offers a Waitrose 'game changer' as 700,000 customers sign up in first three months
Supermarket to launch a new phase of promotion with another 250 items included
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NewsHeinz agrees to stop calling baby Biscotti ‘healthy’ in ASA deal
The supplier and the ASA reached an informal agreement after a complaint by the Children’s Food Campaign
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NewsKellogg's celebrates Queen's record reign with Queen Flakes
The limited-edition flashy concoction is on sale exclusively at Manchester’s Black Milk Cereal Dive
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NewsDelayed AHDB beef and lamb push gets green light
The campaign had been held up by increased government spending controls
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NewsRed Square gets makeover with 100% grain vodka and flavoured NPD
The label has also been redesigned, featuring a deeper shade of red and more delicate lettering
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NewsNew Guinness rugby campaign shares poignant stories
Gareth Thomas from Wales and South Africa’s Ashwin Willemse star in commercials about courage and empathy
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NewsRSPCA Assured signs up Sir John Hurt for new ad campaign
The campaign is the first to be undertaken by the former Freedom Food scheme since it rebranded last year
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NewsLidl announces Mumsnet sponsorship deal
Lidl UK has agreed a six-figure sponsorship deal with leading parenting website Mumsnet
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NewsHeavenly makes switch from toddler meals to snacking
Baby food brand Heavenly Tasty Organics is relaunching as Heavenly with a completely new range of snack foods
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NewsLunchtime campaign brings food and drink brands together
Nine brands from across grocery are coming together for collective campaign ‘It’s Lunchtime’, which aims to rustle up enthusiasm among consumers over their midday meal.
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Analysis & FeaturesDoes business need a purpose?
Being a benevolent business in 2015 is about far more than signing a cheque to charity
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Analysis & FeaturesWill the Rugby World Cup be a bonanza for fmcg?
The Rugby World Cup kick-off is on 18 September and a £1bn tourist spend is predicted as half a million visitors hit the U…
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NewsMolson Coors updates Carling iPint app with cashback offer
Molson Coors has released a new version of its Carling mobile app, iPint
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NewsSoreen launches range of soft on-the-go breakfast bars
Soreen is targeting busy younger consumers with the launch of Breakfast Bakes…
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NewsLunchbox for kids cheaper at start of new school year
Parents can console themselves that their kids’ packed lunches have become a little cheaper…