All Marketing articles – Page 233
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NewsMolson Coors names Martin Coyle marketing director
Molson Coors has promoted long-standing executive Martin Coyle to the role of UK & Ireland marketing director.
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NewsBulldog and Penguin combine for Father's Day Classic Reads collection
The four-strong Classic Reads collection is rolling into Waitrose with each pack containing a classic British novel and a Bulldog skincare product
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NewsVinnie Jones to front KiK e-cigarette ads
The adverts are running as part of a multi-channel TV campaign, including prime ITV slots around Coronation Street and Emmerdale
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NewsFreixenet Barcelona contest nothing to wine about
The winner will receive a trip for two to the Spanish city, including flights, 4-star accommodation for three nights, £300 spending money and a VIP tour of the Freixenet vineyard
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NewsASA says food & drink ad complaints have halved
Food and drink advertising attracted 2,013 complaints last year, down 50% on 2013
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NewsPetits Filous Frubes recruits the Minions
Yoplait’s Petits Filous Frubes fromage frais brand has launched a limited-edition banana flavour…
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NewsNational Seafood Week to return as Seafish ramps up campaign
Seafish is bringing back National Seafood Week for the first time since 2008 as part of a bid to get more people eating fi…
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Comment & OpinionBaking brings home the danger of odours in marketing
If fresh bread is the nation’s favourite smell, what’s up with in-store bakeries? Simon Gwynn explores.
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NewsPilgrims Choice gets 'disruptive' with Cheddar push
Adams Foods is giving Pilgrims Choice a £3m marketing push as it looks to boost sales of the branded Cheddar…
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NewsFifa arrests: sponsors Coca-Cola, AB InBev and McDonald's express concern
Key sponsors issue statements regarding ongoing controversy which has seen nine Fifa officials arrested
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NewsTesco tastes Malaysia with Matrade marketing
Matrade is running tastings in Southend, Pitsea, Amersham, Milton Keynes, Weston Favell, Southport, Cardiff, Brislington, Osterley, Surrey Quays
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NewsDiageo moves Smirnoff packaging to premium
The Smirnoff eyebrow has become the most prominent feature on the bottle, while new ‘contemporary’ typography is designed to create a modern feel
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NewsRoses solve thorny packaging issues with new look
Rolling out across the trade from this week, the revamped range features a ‘more modern’ pack design while the brand’s ‘Thank you’ messaging has been re-introduced
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NewsRed Bull sees 'vision', says category will get wings
While sports drinks would continue to decline, claimed Red Bull, energy drinks – especially functional ones – would grow
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NewsPG Tips gets biggest revamp in 19 years
Unilever said the revamp, which is rolling out now, was intended to make the brand easier to shop instore
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NewsMini Babybel returns to TV with 'Super Cheese' campaign
Mini Babybel returns to TV next week with an ad campaign centring on a ‘Super Cheese’ character…
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NewsThe Grocer launches 2015 MAP Awards, with a new category
Entering The Grocer Marketing, Advertising & PR Awards 2015 is a great way to validate your fmcg credentials by gaining recognition
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NewsBeer campaign There's a Beer for That offers online matching
Cross-industry marketing campaign There’s A Beer For That is kicking off a raft of activity…
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NewsUnilever receives ASA dressing down over Magnum ad
The promotion offered 25 people the chance to win a limited edition Henry Holland Magnum-inspired dress “worth £5,000”
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NewsKingsland's new wine range goes Live
Featuring slogans such as ‘Live for the adventure’ along with simple flavours descriptions the brand hopes to engage consumers driven away by conventional wine marketing