All Marketing articles – Page 233
-
NewsBirds Eye to put £2m into anti-food waste campaign
Entitled ‘iFreeze, iSave’, Birds Eye’s campaign will have a strong focus on how much money families can save by reducing the amount of food and drink thrown away
-
NewsE-cig supplier Nicocigs to offer 'free' tobacco gantry
An electronic cigarettes company is offering independent retailers across the UK “free” tobacco gantries…
-
Comment & OpinionWhat you need to know about the BFFF conference
Gerald Ratner seemed a curious speaker choice at first, until you understand the importance of branding to the frozen industry
-
Comment & OpinionCoca-Cola's rebrand: The experts have their say
With the move to bring together the design of four Coke varieties, has one of the world’s most famous brands taken a misstep?
-
NewsM&S to start first ever film partnership
Retailer will join with Pearl & Dean to promote ‘The Second Best Exotic Marigold Hotel’ with in-store promotions
-
NewsMarketing shake-up brings all Coca-Cola variants under single brand
Coca-Cola has unveiled a radical marketing shake-up that will bring its four sub-brands under a single umbrella brand.
-
NewsMorrisons cuts deal with Sambonet for loyalty offer
Twenty stickers, equivalent to a spend of £200, entitles shoppers to choose from a selection of 11 items from the premium Sambonet kitchenware range
-
NewsPoundland found guilty of misleading consumers
Dispute centres around claim of “Everything for £1”, upheld after 3 complaints some items cost over £1
-
NewsPoundland partners with lottery to raise £150k for breast cancer charity
Lottery company says a previous campaign with Poundland raised more than £300,000 for the Royal British Legion
-
Comment & OpinionWalkers' ad mistake shows creative boundaries can be difficult
The latest Lineker-heavy crisp ad had to be pulled due to complaints
-
Comment & OpinionReputation doesn't match sales in Superbrands survey
Cadbury and Heinz fall in the widely-read survey, but their sales figures tell a different story
-
NewsElvis and Marilyn pucker up for Coke Contour bottle ads
Coca-Cola is marking the 100th anniversary of its Contour bottle with a marketing push
-
NewsMolson Coors kicks off Grolsch 400th anniversary celebrations
Molson Coors is marking the 400th anniversary of Grolsch with a £2.7m UK media campaign.
-
NewsHaribo refreshes Maoam fruit chew packs
Haribo has rolled out new-look packaging across its Maoam range for the first time since 2002…
-
NewsCarling Cooler in the cold as Molson Coors simplifies range
Molson Coors is ditching low-alcohol fruit beer Carling Cooler as it looks to simplify its lower-abv range…
-
NewsNew service means shoppers will deal with complaints against their favourite brands
“Brand advocates” will offer tips and advice to frustrated Tweeters
-
NewsHoney Monster Puffs launched by Halo Foods in resealable packs
Halo Foods is rolling out resealable packs of Honey Monster Puffs – a move it claims is a first…
-
NewsLactalis looks to double sales of Seriously Strong with revamp
Lactalis McLelland is looking to “completely transform” the brand identity and double sales of its Seriously Strong Chedda…
-
NewsHarrods Food Halls window takeover revealed
The exhbition is called “Stealing Beauty”, and will run until March 27th
-
Comment & OpinionThe international language of trademarks can leave marketing tongue-tied
A seemingly inconsequential foreign name for a product can cause a lot of legal headaches